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COMPETING IDENTITIES (EBOOK)
Fecha Lanzamiento: 09/12/2011
JORDI XIFRA TRIADÚ

Resumen del eBook

The end of the first decade of the 21st century has been marked by significant shifts in the power, practice, and theory of public relations. Alongside the continuing global expansion of connectivity, ecological degradation, and social media, more recent events such as the global economic downturn and changing public attit udes to business are creating different operating conditions. Academically, the rise of different voices in journals, books, and research has been paralleled by the declining power of the ruling paradigm of late 20th century public relations. The old centre has not held and a diversity of opinion that is less insular, and more socially concerned, continues to emerge. These newer voices differ on perceptions of present, past, and future not only are there disagreements on what public relations is now, but on what public relations has been, and on what public relations might be. In examining public relations and identity construction in these more visibly competitive and uncertain times, Barcelona Meeting COM @1: International PR 2011 Conference looked beyond business competition to competition between nations and cities, between practitioners in different professions, and between different academic disciplines. The conference invited a wide range of contributions: that reflect, and that reflect on, the spectrum of possibilities of these conditions; that address current issues and trends; and that speculate on future pathways. This book includes a selected group of papers that were presented at the International PR 2011 Conference. ... Leer resumen completo

20.00€

20.00€

(eBook - formato digital)

GET ON GOOGLE FRONT PAGE (EBOOK)
JASON MATTHEWS

Resumen del eBook

Want to get your website on Googles front page?Of course you do, if traffic and visitors matter. Its all about SEO (search engine optimization). Used wisely, SEO can get any site to the top without money or huge traffic.What exactly is SEO?Great question. Its the factors utilized by a website or blog that helps the search e ngines find them and see their relevance to the subject of search. Some of the factors are out of your control, like total number of visitors and time of existence. Most of the factors are in your control, like keywords, meta descriptions and tags, categories/labels, titles, link-building and more.This book walks you through it, step by step, and you will get on Google front page. Youll learn to: research and pick the very best keywords, both short-tail and long-tail add meta description to page source optimize text and images within website pages get your URL back-links out to thousands of other sites monitor your visitors trends and maximize how they find you build online platform, increase visibility network with people from all over the world and much more... ... Leer resumen completo

Guardado por:
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3.99€

3.99€

(eBook - formato digital)

HOW TO MAKE, MARKET AND SELL EBOOKS ALL FOR FREE (EBOOK)
JASON MATTHEWS

Resumen del eBook

Have you written a book? Are you weighing options of what to do next?Then consider creating ebooks, because ebooks and the devices that read them are the fastest growing sectors in the publishing industry. The tips within will save you money, time and energy while putting you on the fast track to selling ebooks. Youll learn to: Build and Maximize Social Media and Online Platform Create a Professional Blog Site Design effective Ebook Covers Format and Upload for Amazon, Smashwords, Barnes&Noble, iPad iBookstore and other Retailers Convert your Documents to any Format (epub, mobi, pdf, lrf and others) Create a Professional Website Utilize SEO (Search Engine Optimization) to rise in Google-Yahoo-Bing rankings Sell ebooks with PayPal from your own Sites Use PR (Public Relations) to Drive Traffic to Youand much more. Plus youre going to do all these things for free!The book is packed with tutorials and over 150 links to sites and software that will help you accomplish these goals. Simple enough for beginners and relevant to experts who could use extra guidance. ... Leer resumen completo

3.99€

3.99€

(eBook - formato digital)

THE BUTTERFLY TRAP (EBOOK)
DENNIS JON

Resumen del eBook

In hindsight, maybe fluttering off the tour guides red line wasnt such a good idea. But Jon has neither hindsight nor foresight as his vacation unfolds in real time. Acting without consequence, he discovers that real life is funnier, crazier, and more interesting than fiction, as he encouters crooked tour guides, transvesti te karaoke stars, restroom massage gangs, and angels - not with wings and halos, but g-strings and high heels. ... Leer resumen completo

5.99€

5.99€

(eBook - formato digital)

EXPERIENCE PREFERRED... BUT NOT REQUIRED (EBOOK)
PAUL MURPHY

Resumen del eBook

Foreign Teachers in ThailandDark comedy and a sometimes brutally realistic portrayal of the kinds of dubious characters who infest school staff rooms across Thailand, make this book essential reading for anyone who has ever taught English in Asia, and those who want to know why they do it!

4.99€

4.99€

(eBook - formato digital)

RIFF-RAFFLES (EBOOK)
KEVIN MEACHER

Resumen del eBook

Have you ever dreamt of quitting your job and setting up a business in a tropical paradise, spending days lazing by the beach whilst the money comes rolling in? Most of us have had this dream at some time or the other but the reality can be alarmingly different.We follow the hilarious trials and tribulations of Kevin, who t urned the dream into a reality, leaving his life in England to run a small hotel in the Thailand holiday resort of Pattaya.His story highlights the vast difference in cultures between East and West and shows the number of day-to-day problems that can be encountered. Whilst everything is viewed in a light-hearted and amusing manner, it is easy to see that the grass is not always as greener on the other side. As we may imagine. ... Leer resumen completo

5.99€

5.99€

(eBook - formato digital)

ACHAN (EBOOK)
ELAYNE CLIFT

Resumen del eBook

This lively collection of vignettes, pithy essays, profiles, humorous anecdotes and travel tales shares the experience of a seasoned American writer, traveler, and teacher who spent a year as a guest lecturer at a university in Chiang Mai, Thailand. It offers an entertaining and enlightening read for anyone who loves explor ing other countries and cultures. A gem of a travel memoir! ... Leer resumen completo

4.99€

4.99€

(eBook - formato digital)

SIAM SMILE/S (EBOOK)
HUGH WATSON

Resumen del eBook

The theme of"Siam Smile/s"is the more you can see the funny side of life, the better: The plethora of anecdotes will hopefully lead to a better understanding of this Southeast Asian country.Explains many Thai secrets!

5.99€

5.99€

(eBook - formato digital)

BANGKOK EXIT (EBOOK)
RYAN HUMPHREYS

Resumen del eBook

Teachers College didnt prepare him for this!Stung by a scorpion, coerced into singing an 80s Karaoke love duet with his tearful boss - twice, performing military drills under the guise of teacher development and living in a desolate, eerie house surrounded by swamp and jungle are a sample of Ryan Humphreys amazing but true experiences during his first year of teaching in a Thai school, traveling throughout Thailand and adapting to life in a new and exotic country. This good life abroad story is filled with suspense, travel, romance, and most importantly, lots of humor.Join Ryan on his stimulating journey through exotic Thailand as he reveals a side of this fascinating country and its people you have never seen. ... Leer resumen completo

5.99€

5.99€

(eBook - formato digital)

STICKY RICE AT THE ORCHID CAFE (EBOOK)
BOB ANDREWS

Resumen del eBook

It seemed a good idea at the time. The village chosen by Bob Andrews as a refuge from the chaos of Bangkok lay just off the north-south motorway. His partner Pan already ran the village store and noodle shop. Why not expand the business to include an English-style tea shop? But Bob hadnt done his homework. Thai motorway tra velers are in too much of a hurry to break their journey for a pot of tea and a plate of crumpets. And Thai villagers eat rice soup for breakfast, not bacon and eggs. Nevertheless, Bob did gain some profit from his failed enterprise, winning a rare insight into the life of a typical Thai village. ... Leer resumen completo

4.99€

4.99€

(eBook - formato digital)

TREMORS (EBOOK)
PAUL BROADHEAD

Resumen del eBook

The day before Paul Broadhead was due to travel to Japan for the first time, an earthquake and tsunami rocked the North East coast of the country, killing thousands and leaving a trail of destruction in its wake. Undeterred, he flew out for a three week trip through a country coming to terms with devastating loss."Tremors"i s a personal account - sometimes funny, occasionally sad, but always eye-opening - of a gaijin in Japan, at a time when nothing is certain and everything is subject to change... ... Leer resumen completo

4.99€

4.99€

(eBook - formato digital)

SMALL BUSINESS MANAGEMENT FOR SUCCESS (EBOOK)
Fecha Lanzamiento: 01/09/2011
NKEM MPAMAH
AUTOR-EDITOR

2.69€

2.69€

(eBook - formato digital)

EFFECTIVE TIME MANAGEMENT STRATEGIES (EBOOK)
NKEM MPAMAH
AUTOR-EDITOR

Resumen del eBook

One thing is common with humans and that is the fact that everyone has intentions of what he wants to do, have or be. But heres the thing; people fail, not because they do not have intentions. Majority of people fail because they do not carry out the intentions they have of them to achieve their dreams, goals and aspiration s.The main reason for this lack of success is lack of mastery of Effective Time and Life Management Strategies.This book is packaged to teach you the timeless principles and strategies you need to achieve more in less time.Effective Time Management is about behavioral change; learning how to spend more time acting instead of reacting. The skills described herein will help you become better organized and manage time more effectively, which will increase productivity, but only if you adapt the behavioral changes as outlined throughout this book. ... Leer resumen completo

2.99€

2.99€

(eBook - formato digital)

ERP / IT STRATEGY GUIDELINES (EBOOK)
JOHANNES SCHWAB

Resumen del eBook

Information technology has developed into one of the most important success factors in achieving company objectives. This book concentrates on answers to this question and describes the most effective way to a customized IT strategy which has been derived from the company strategy.Solutions give rise to several frequently a sked questions:- How useful is an IT strategy?- Does an IT strategy not only make sense for larger corporations?- What would it cost?- What are the advantages?- How do I start a strategy project best?- Do I entrust external consultants?- Should company executives be involved?- Is there a proved and tested model?- Would the strategy actually be used practically?- How do I have assurance?- Why are IT strategies still seldom found?- What organizational entities are affected?- Does an ERP strategy replace a process analysis?- How do ERP and IT strategies collude?The answers to these questions are summarized in structured guidelines which support company specific strategy development. The procedure model can be applied to the entire IT system as well as to the business processes within an ERP system.This book provides a basis for preparation and development of a planned strategy project which assists facilitators and project leaders during the project. In addition, it explains procedures and goals of an ERP / IT strategy to contributors from management and IT. ... Leer resumen completo

19.99€

19.99€

(eBook - formato digital)

HOW TO BARGAIN AND HAGGLE (EBOOK)
QUINQUINET

Resumen del eBook

It is not a part of the English or even European custom to ask for a discount or haggle about prices. However, due to the present economic recession you would be a thief of your own purse if you paid the normal asking prices.This e-book contains a collection of tips and tricks from which youcan benefit from.

9.99€

9.99€

(eBook - formato digital)

SMALL BUSINESS MANAGEMENT FOR SUCCESS (EBOOK)
NKEM MPAMAH

Resumen del eBook

It is common knowledge that 95% of Small Businesses fail. The truth is that All businesses, regardless of their size, need a good Management Structure to be able to succeed.Small Business Management ForSuccess has been packaged to become a useful reference manual to help Small Business Entrepreneurs to understand and implem ent simple results oriented management strategies that successful business people have applied to grow their organizations. This manual will help business owners to develop effective management techniques that will result in business efficiency and financial freedom. ... Leer resumen completo

2.99€

2.99€

(eBook - formato digital)

HOW TO BECOME BIKEBARISTA (EBOOK)
QUINQUINET

Resumen del eBook

How to become bikebarista and start with your own bikecoffeecarThe BIKECOFFEECAR is a new cheap and ECO friendly way to sell coffee. On offer is espresso, latte, cappuccino, ect. With a BIKECOFFEECAR you look for customers. You go to the customer, instead of the customer coming to you. More and more you see BIKECOFFEECARS a t places where people are on the move. At fetes, fairs, marketplaces, building sites, shopping centers, events, sports grounds, parking lots. On the way to train stations, metro and transfer links.Coffee, its tasty, quick and easy to carry in a handy portable cup. ... Leer resumen completo

16.99€

16.99€

(eBook - formato digital)

PRACTICAL GUIDE TO INCOTERMS 2010 (EBOOK)
Fecha Lanzamiento: 12/12/2011
OLEGARIO LLAMAZARES GARCIA-LOMAS
GLOBAL MARKETING STRATEGIES, S.L.

Resumen del eBook

With this Guide you will know:- What Incoterms 2010 are designed to do.- How and when to use each Incoterm.- The use of Incoterms with sale contracts, transport, insurance and letters of credit.- Seller´s and Buyer´s obligations for each of 11 Incoterms.- Graphics to better understand them.- Examples of real exp ort and import operations applied to Incoterms.- Keys to the professional use of Incoterms. ... Leer resumen completo

15.88€

15.88€

(eBook - formato digital)

SELF-LEADERSHIP (EBOOK)
Fecha Lanzamiento: 05/12/2012
SURYAVAN SOLAR

Resumen del eBook

This Book teaches the 8 steps to conquer Self-Leadership, the fundamentalbasis of Leadership.Before Leading others, running companies, governing nations, learn to be theLeader of yourself and of your Own Life.

16.53€

16.53€

(eBook - formato digital)

THE WISDOM OF OZ (EBOOK)
Fecha Lanzamiento: 01/06/2011
RUBÉN TURIENZO

Resumen del eBook

Dorothys life-changing adventure begins when she joins the Oz Company, New Yorks largest and best-known advertising agency. There she learns the power of teamwork, the role of communication, and other key values and skills that helps her to advance inher job. During her time in the Big Apple, Dorothy encounters Miss Toto, F rank Wizard, Mrs East and Heidi North and other characters who either help or hinder Dorothy on her way to personal growth. Based on the famous Wizard of Oz, this inspiring business fable provides important lessons on how to take hold of the reins of our lives and move forward. ... Leer resumen completo

11.99€

11.99€

(eBook - formato digital)

THE CHALLENGER SPIRIT (EBOOK)
Fecha Lanzamiento: 01/06/2011
KHURSHED DEHNUGARA; CLAIRE GENKAI BREEZE

Resumen del eBook

This book analyses the practices and disciplines that underpin the successful challenger organisation. In particular, it looks at the leadership skills and the organisational culture required for companies to become challengers in their marketplace. Written by one of the few consultants who specialises in and works with suc h companies, this book will challenge conventional business thinking to the core. ... Leer resumen completo

11.99€

11.99€

(eBook - formato digital)

THE MAN FROM ZARA (EBOOK)
Fecha Lanzamiento: 01/05/2012
LID

Resumen del eBook

Inditex the group behind Zara, Massimo Dutti, Oysho, Bershka is today a major force in the world of high street fashion. It recently outranked Gap as the No.1 clothes retailer in the world. In virtually every city in the world, you will see one or more of Inditexs shops Zara being the most conspicuous. Yet little is know n about this amazing success. This book offers such an insight by telling the story of the genius behind the Inditex Group Armancio Ortega. Besides being one of the worlds richest men, Ortega is the brains behind a modern-day revolution in textiles and fashion retail. Who really is Armancio Ortega? Where is he from? Where is he going? What led him to dream up this empire? Through unprecedented access to Ortega and his closest aides, the author provides a compelling and unique biography of the man responsible for one of this centurys most extraordinary business successes. ... Leer resumen completo

11.99€

11.99€

(eBook - formato digital)

THE COMMANDO WAY (EBOOK)
Fecha Lanzamiento: 01/11/2012
DAMIAN MCKINNEY

Resumen del eBook

Who is best equipped to meet the challenges of an unstable and uncertain world?Who better than a commando? When you?re trained as a commando you?re trained to expect the unexpected. The unexpected is what business leaders have to deal with every day, as strategic shocks ? particularly financial crises ? continue to reverber ate. The Commando Way is here applied directly to the business world, drawing on Damian McKinney?s long experience of working with many of theworld?s leading companies, as well as serving at a senior level in the Royal Marines.This book provides the compelling evidence that the commando way works in business, and it gives the corporate leaders of today and tomorrow insight, guidanceand the prospect of a higher performing business. Drawing lessons from the military and corporate worlds, Damian McKinney is on a mission that will convince you and transform your business ... Leer resumen completo

11.99€

11.99€

(eBook - formato digital)

TALES MY BOSS NEVER TOLD ME (EBOOK)
Fecha Lanzamiento: 01/06/2011
JUAN MATEO

Resumen del eBook

Are you often unable to see the other persons point of view? Do you struggle to handle change well? Do you want to be more creative? Do you want to be a better team player or a better leader? There is no doubt that acquiring such talents will greatly affect your performance and your overall success in business relationships . This original book provides the answers in the form of short and easy-to-read, illustrated stories. Each one tells the moral tale of an individual who encounters situations similar to any modern-day managers, and provides lessons and inspirations to help you develop your talent. ... Leer resumen completo

11.99€

11.99€

(eBook - formato digital)

WHEN GOD WASNT WATCHING (EBOOK)
Fecha Lanzamiento: 01/10/2010
JOAQUIM RENE ZYLA

Resumen del eBook

This book provides an honest and critical evaluation of our current business philosophies and management values, and looks at what has gone wrong. JRZyla further provides seven practical solutions to help you restore meaning and a higher degree of personal happiness in management and business today.

11.99€

11.99€

(eBook - formato digital)

THE BOARD GAME (EBOOK)
Fecha Lanzamiento: 01/06/2011
STEPHEN SCHNEIDER; BRIAN SCANLON

Resumen del eBook

It is only natural that successful executives and managers will look forward to the day when they are invited to join the company board. While there re fewer more powerful signs of rofessional recognition, there are also fewer greater ersonal challenges and pitfalls than ntering the boardroom. This book, by two leading exec utive oaches, provides insight, advice and avviness on becoming a successful oard member. Often, the very attributes that ay have underpinned success as a anager can be the very traits that derail additional uccess in the boardroom. The book ooks at the difference between being a anager and board member, the right kind of ehaviour to adopt in the boardroom, anaging exposure and accountability, the eadership traits required as a board ember, amongst other key traits and ssues essential to boardroom survival. or new board members, this book is ssential reading. ... Leer resumen completo

11.99€

11.99€

(eBook - formato digital)

THE EGA MASTER CASE STUDY (EBOOK)
Fecha Lanzamiento: 04/03/2014
LUIS ARANBERRI MENDIZABAL

Resumen del eBook

Since 1990 EGA Master has been engaged in the manufacturing of industrial hand tools and is now a leading brand worldwide. With 200 patents to their name and a 7% investment in R&D&i, EGA Master exports 90% of its products to 150 countries, with 40% going to emerging markets. EGA Master is today an unquestionable success st ory, but the question is: how has a family business been able to reach the most remote places, meet the highest quality standards and even manufacture for their own competitors, in only two decades? ... Leer resumen completo

8.00€

8.00€

(eBook - formato digital)

THE PERFECT PASS (EBOOK)
Fecha Lanzamiento: 13/02/2013
ED WEENK

Resumen del eBook

In a few words, the objective of the book is to provide some simple and easy to understand reflections that anyone in an organisation can apply in a reasonably short timeframe, allowing them quickly to get a good understanding of the big picture of an organisation and the direction it wants to go. Having established this br oader vision, we can then evaluate if its actually fit for getting there in the best possible way, in terms of internal alignment and coherence of people, infrastructure and processes. ... Leer resumen completo

7.00€

7.00€

(eBook - formato digital)

THE DICTIONARY OF BUSINESS BULLSHIT (EBOOK)
Fecha Lanzamiento: 01/01/2013
KEVIN DUNCAN

Resumen del eBook

If you work in business, the chances are you have fallen under the poisonous spell of business bullshit and jargon. Very few of us seem able to avoid reaching out, or touching base, or shifting paradigms, or thinking outside the box. No longer solely the province of management consultants, investors and MBA types, business gobbledygook has mesmerized the rank and file around the globe. ... Leer resumen completo

11.99€

11.99€

(eBook - formato digital)

BUSINESS IS BEAUTIFUL (EBOOK)
Fecha Lanzamiento: 01/01/2013
JEAN BAPTISTE DANET

Resumen del eBook

Accepted wisdom tells us either that business should come before pleasure, or that the two should never be mixed. Business, it seems, was never intended to be pleasurable. During an economic crisis, in particular, business is easy to portray as a cold, unforgiving environment. But business isnt like this. Business is people . People who come together to achieve more than is possible individually. Achievement is easily measured through profit, but value is a much bigger concept. A bank in India has been awarded a Nobel Peace Prize. A man in Denmark has turned his love and compassion for his deaf wife into a business that helps millions, as well as makes millions. Business providescountless examples of companies that have achieved greatness; companies for whom profit is necessary but not sufficient condition for success. These stories and the business lessons (often unmeasurable) they provide are brilliantly captured in this highly original book. ... Leer resumen completo

11.99€

11.99€

(eBook - formato digital)

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