CORPORATE CULTURE AND PERFORMANCE (En papel)

Datos del libro

• Nº de páginas: 214 págs.
• Editorial: MACMILLAN (S&S)
• Lengua: INGLÉS
• Encuadernación: Tapa dura
• ISBN: 9780029184677
• Año edicón: 1992
• Plaza de edición: NEW YORK

Sinopsis

The authors trace the relationship between corporate culture and economic success. By examining over 200 firms, including Hewlett-Packard, Xerox, ICI and Nissan, they show how unwritten rules affect performance. They argue that a corporate culture must above all else be flexible. Organizations who believe thay have found a winning formula and become complacent enough to ignore changing conditions will often find themselves on the run. When an organization's set-up is no longer delivering success, then, say the authors, strong leadership is imperative. They give examples of the ways in which ...