festival and events management: an international arts and culture perspective-ian yeoman-9780750658720

FESTIVAL AND EVENTS MANAGEMENT: AN INTERNATIONAL ARTS AND CULTURE PERSPECTIVE (En papel)

IAN YEOMAN, BUTTERWORTH-HEINEMANN, 2003
ISBN 9780750658720

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Festivals events and the cultural experience 3
Edinburgh Festival Fringe , Edinburgh International Festival , Manchester City Council
An overview of events management 14
Ernst & Young , Yield management , market research
Festivals events and the destination 32
Woodford Folk Festival , Edinburgh International Festival , Sapporo Snow Festival
Managing the arts culture and leisure experience 53
Adelaide Festival , event managers , Flinders University
Visitor management for festivals and events 65
Traverse Theatre , Yield Management , visitor manager
Service quality and managing your people 80
critical incident technique , Celtic Connections , PDCA
Implications and use of information technology within events 97
Gantt charts , critical path analysis , Information technology
Marketing revenue and retail operations 115
Hogmanay , Scottish Executive , Scottish Tourism
Marketing information for the events industry 130
Sol Beer , Competitor analysis , Blackburn with Darwen
Merchandising and retail 158
Admirable Crichton , outsourced , Essinger
Principles and applications in ticketing and reservations 183
customer relationship management , relationship marketing , Ticketmaster
The potential for revenue management in festivals and events 202
Yield Management , easyJet , Stelios Haji-Ioannou
Policies and strategies of art and leisure event management 215
Western Australia , Central Otago District , public policy
a New Zealand perspective 232
Creative New Zealand , event management professional , risk management
The economics and evaluation of festivals and events 246
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Datos del libro

  • Nº de páginas: 352 págs.
  • Editorial: BUTTERWORTH-HEINEMANN
  • Lengua: INGLÉS
  • Encuadernación: Tapa blanda
  • ISBN: 9780750658720
  • Año edicón: 2003
  • Plaza de edición: LONDON
  • Ver tabla de contenidos

Sinopsis

Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.

With international contributions from industry and academia, the text looks at the following:
* Events & cultural environments
* Managing the arts & leisure experience
* Marketing, policies and strategies of art and leisure management

Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.

* Provides practical applications, models and illustrations of the event management operation from a variety of international perspectives
* Demonstrates how to manage and market the arts and leisure experience
* International case studies from Europe, New Zealand, Australia and USA

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