INSIDE THE BUSINESS OF GRAPHIC DESIGN: 60 LEADERS SHARE THEIR SEC RETS OF SUCCESS (En papel)

CATHARINE FISHEL, ALLWORTH PRESS, 2003
ISBN 9781581152579

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Dedication
Introduction
Pt. 1 Planning 1
Sect. 1 Setting Goals Is Easy - Finding Them Later Is the Hard Part
Miriello Grafico: Managing Employee Expectations 3
SamataMason: Emulating Client Successes 7
Liska + Associates: Keeping the Big Picture in Sight 11
Rigsby Design: A Constant State of Becoming 15
Sect. 2 Reputation - Boost or Burden?
Cahan & Associates: Putting Your Reputation to Work 20
Landor Associates: How to Defeat Complacency 24
Bull Rodger: Reputation as a Control Factor 28
Michael Schwab Studio: Sticking with a Good Thing 31
Pt. 2 Managing 35
Sect. 3 Running a Business That Doesn't Eat Your Creativity for Lunch
Gee + Chung Design: Listening to One's Heart 37
Mirko llic Corp: Uncompromising Creative Ideals 42
Sagmeister, Inc.: Find Balance Between Work and Life 46
Terry Marks Design: Seven Postulates for Good Business 50
Sect. 4 You Can't Paddle If You're at the Helm
Kiku Obata & Company: Taking Turns at the Plate 55
Trickett & Webb: Lots of Small Pyramids 59
Chase Design Group: Delegation, Finally 63
Ted Wright Illustration: Let the Work Do the Talking 67
Sect. 5 How Not to Art Direct Your Staff to Death
Watts Design: Everyone's an Art Director 72
Fossil, Inc.: Directing Art and Hearts 76
Vrontikis Design Office: The Gentle Leader 80
Willoughby Design Group: Respect, Perspective, and Stepping Away 83
Pt 3 Cooperating 87
Sect. 6 Together, Wing to Wing and Oar to Oar
Richardson or Richardson: Dissolving an Office 89
Parham Santana: Together, Day In and Day Out 93

Datos del libro

Nº de páginas: 278 págs.
Editorial: ALLWORTH PRESS
Lengua: INGLÉS
Encuadernación: Tapa blanda
ISBN: 9781581152579
Año edicón: 2003
Plaza de edición: NUEVA YORK
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Sinopsis

Inside the Business of Graphic Design: 60 Leaders Share Their Secrets of Success by Catharine Fishel Share the insights of today's most legendary graphic designers as they speak about the best-kept secrets (and failures) of their business lives. Inside the Business of Graphic Design casts a precise and realistic light on the risks, requirements, and rewards of running a creative and successful design business. Six sections discuss the entire cycle of business ownership, including goal setting, finding the right management style, cooperating with employees, triggering growth, rethinking one's business in the face of major changes, and even whether to stay with the business or move on. Whether you dream of setting up a small studio, or whether you've been on your own for years, this provocative guide is an important source of success strategies for every graphics professional.