international business: the challenge of global competition (with powerweb, cd and cesim)-9780071215824

INTERNATIONAL BUSINESS: THE CHALLENGE OF GLOBAL COMPETITION (WITH POWERWEB, CD AND CESIM) (En papel)

VV.AA. , MCGRAW-HILL, 2003
ISBN 9780071215824

Datos del libro

Resumen del libro

International Business: The Challenge of Global Competition, 9e, by Ball, McCulloch, Geringer, Frantz and Minor continues to be the textbook of choice for instructors who want comprehensive coverage and adopters who like to cover a broad range of topics and to show students the steps a business must take to go global. More than any other text in this market, International Business, 9e has the most complete and current data available in this market. As the ultimate reference book for the international business student, Ball, McCulloch, Geringer, Frantz and Minor incorporate global examples with the Worldview vignettes within the chapter. Moreover, this text does not limit its focus to huge multi-national corporations; smaller firms are highlighted within each chapter in the Small and Medium-sized Enterprises boxed examples. ... Leer resumen completo

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Datos del libro

  • 22.0x28.0cm.
  • Editorial: MCGRAW-HILL
  • Lengua: INGLÉS
  • Encuadernación: Tapa blanda
  • ISBN: 9780071215824
  • Año edición: 2003
  • Plaza de edición: BERKSHIRE

Resumen del libro

International Business: The Challenge of Global Competition, 9e, by Ball, McCulloch, Geringer, Frantz and Minor continues to be the textbook of choice for instructors who want comprehensive coverage and adopters who like to cover a broad range of topics and to show students the steps a business must take to go global. More than any other text in this market, International Business, 9e has the most complete and current data available in this market. As the ultimate reference book for the international business student, Ball, McCulloch, Geringer, Frantz and Minor incorporate global examples with the Worldview vignettes within the chapter. Moreover, this text does not limit its focus to huge multi-national corporations; smaller firms are highlighted within each chapter in the Small and Medium-sized Enterprises boxed examples.

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