NEW RETAIL (En papel)

Datos del libro

• Nº de páginas: 208 págs.
• Editorial: PHAIDON PRESS LIMITED
• Lengua: INGLÉS
• Encuadernación: Tapa blanda
• ISBN: 9780714848624
• Año edicón: 2008
• Plaza de edición: LONDON

Sinopsis

A survey of the world's most innovative retail architecture and design. Raul A Barreneche

A survey of 24 of the world's most innovative new retail stores from around the world by renowned architects such as Frank Gehry, Herzog + de Meuron, Rem Koolhaas and Renzo Piano
Documents a wide variety of projects, from flagship stores for luxury brands to eclectic boutiques, department stores, shopping centres and supermarkets
Each project is presented in depth with superior colour photographs of exteriors and interiors, plans and drawings, and descriptive text by a widely published architecture critic
Includes projects in London, Paris, New York, Los Angeles, Tokyo, Prague, São Paulo, Austria, Germany and The Netherlands
In the decades since the advent of the shopping mall, shopping has become synonymous with entertainment and the retail store a key player in establishing brand identity. In a growing trend, high-profile architects are designing provocative storefronts and interiors that create an aura of exclusivity to draw in customers and attract media attention.

New Retail examines this phenomenon with an overview of twenty-four of the most innovative retail spaces built around the world in recent years, designed by high-profile international architects as well as smaller cutting-edge firms. Projects in the book include the Carlos Miele store in New York (Asymptote), three stores for Louis Vuitton in New York and Tokyo (Jun Aoki), Selfridges in Birmingham (Future Systems), two clothing boutiques in São Paulo (Isay Weinfeld), the Mandarina Duck store in Paris (NL Architects), and the Mpries Supermarket in Austria (Dominique Perrault).

More than 250 color photographs as well as floor plans and site plans showcase the architectural and interior design, lighting, and intriguingly experimental materials that create these ultimate retail spaces.

For the Selfridges department store, for example, Future Systems clad the building with 15,000 aluminum disks attached to a sprayed concrete surface. In New York, the interior of the Carlos Miele store by Asymptote features a sensual, sculptural white ceiling of molded high-gloss PVC-based material. Each project is accompanied by a 500-to-700-word description that explains the design concept, site, program, and signifi