strategic operations management-steve et al. brown-9780750642576

STRATEGIC OPERATIONS MANAGEMENT (En papel)

STEVE ET AL. BROWN, BUTTERWORTH-HEINEMANN, 2004
ISBN 9780750642576

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Introduction to Operations Management 1
Operations Management , fast food , Sunnyside
Strategic Operations Management 27
mass customization , Hewlett-Packard , Compaq
Managing the transformation process 67
Taco Bell , process choice , intranet
Innovation managing the renewal of the business 97
competitor analysis , Date Activity , Harvard Business School
Supply management 130
Hewlett-Packard , supply chain management , lean production
Capacity planning and materials management 159
capacity management , mass customization , yield management 
Quality 192
total quality management , kaizen , Joseph Juran
Human resources and strategic Operations Management 222
Kaizen , Southwest Airlines , Unipart
Development and growth 254
Fraser Island , developing country , Blue Peter
Index 281

Datos del libro

  • Nº de páginas: 284 págs.
  • Editorial: BUTTERWORTH-HEINEMANN
  • Lengua: INGLÉS
  • Encuadernación: Tapa blanda
  • ISBN: 9780750642576
  • Año edicón: 2004
  • Plaza de edición: OXFORD
  • Ver tabla de contenidos

Sinopsis

'Strategic Operations Management' examines the latest thinking in this fast-moving area.Businesses constantly face ongoing and increased amounts of competition. Coping with this competition demands that strategies must be already in place which can deal with key questions such as:* what business is the firm really in?* what does the firm do best, and why, where, and how can it outsource some of its activities?* how can opportunities become quickly exploited and how can the firm's capabilities help to ward off external threats from new and existing players?This text believes that successful operations management depends on having strategies in place which combine both manufacturing and service areas into an overall customer offering. This means that strategic relations must be established with other players - operations management is no longer a firm-specific matter.'Strategic Operations Management' combines four themes; strategy, services, innovation and management of relationships both in the supply chain and with other players. This is done by dividing chapters into a past/present/future scenario approach which illustrates how these strategies affect business.

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