The old saying is wrongawinners do quit, and quitters do win. Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low pointareally hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe youare in a Dipaa temporary setback that will get better if you keep pushing. But maybe itas really a Cul-de-Sac, which will never get better, no matter how hard you try. According to bestselling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts. Winners quit fast, quit often, and quit without guiltauntil they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, youall get more than your fair share of profits, glory, and long-term security. Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dipathey get to the moment of truth and then give upaor they never even find the right Dip to conquer. Whether youare a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if youare in a Dip thatas worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quitaso you can be number one at something else. Seth Godin doesnat claim to have all the answers. But he will teach you how to ask the rightquestions.