📱 eBook en inglés EMOTIONAL TARGETING

Business decisions are made with spreadsheets and logic.

…At least, thats what we tell ourselves.

BUT the science says otherwise.

Every decision (even in B2B) is fundamentally emotional. Yet companies continue optimizing features and pricing while conversion rates barely budge, staying trapped on the deadly hamster wheel of optimization.

In Emotional Targeting, Talia Wolf shares her proven framework thats helped companies boost conversions by recognizing a simple truth: the person approving that enterprise purchase isnt just evaluating features. Theyre wondering if your solution will make them look smart to their boss, solve their 3am worries, or advance their career.

Inside this no-fluff playbook, youll discover how to:
• Uncover what your customers actually care about (hint: its not your features)
• Map emotional drivers to specific points across your customer journey
• Create experiences that feel both logical AND emotionally satisfying

With Emotional Targeting, Talia delivers a strategic, repeatable process for transforming customer touchpoints and escaping the deadly optimization hamster wheel. The result? Not just better metrics, but a product that becomes the obvious choice for the humans behind every spreadsheet.