Sheena Iyengar

Em "A arte da escolha", a professora da Universidade de Columbia, Sheena Iyengar, optou pela tarefa hercúlea de nos ajudar a fazer melhores opções. Ela faz perguntas fascinantes: será que o desejo de

Elegido como uno de los mejores ensayos del 2010 en EEUU, nos explica qué dicen de nosotros nuestras decisiones y cómo podemos mejorarlas. Sheena Iyengar es la responsable de uno de los experimentos

Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Her award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use this book as your companion and guide for the many challenges ahead.No one asks better questions, or comes up with more intriguing answers Malcolm Gladwell, author of THE TIPPING POINT