JOANNE GORDON

Una obra que revela el modus operandi de uno de los hombres de negocios m#s influyentes del mundo empresarial. En 2007 Starbucks por primera vez en su historia era vulnerable. En los #ltimos a#os hab#a seguido una pol#tica empresarial focalizada en el crecimiento y hab#a abandonado sus valores fundacionales -la conexi#n con los partners y con los clientes, la alta calidad de sus productos, la experiencia Starbucks en definitiva-, adem#s se vio amenazada por una serie de transformaciones externas -hundimiento del mercado inmobiliario, desempleo, cambios en los h#bitos de consumo, recesi#n mundial..., que unidas a la revoluci#n digital pon#an en peligro su futuro inmediato. Se hac#a necesario un cambio de rumbo. Por esta raz#n el entonces presidente de Starbucks, Howard Schultz, reasumi# en 2008 el cargo de consejero delegado. Hab#a llegado el momento de superar el que sin duda iba a ser el gran desaf#o de la empresa: luchar por su vida sin perder su alma. Gracias a un estilo lleno de reminiscencias personales y a un ritmo trepidante que atrapa al lector desde las primeras p#ginas, El desaf#o Starbucks propone una lecci#n magistral que se puede aplicar a todos los #mbitos de la vida: la clave del #xito est# en

A leadership and career manifesto from former SAP CEO Bill McDermott, one of todays most inspiring, admired, and successful global leaders.In Winners Dream, Bill McDermottformer CEO of the worlds largest business software company, SAP, and current CEO of ServiceNowchronicles how relentless optimism, hard work, and disciplined execution embolden people and equip organizations to achieve audacious goals. Growing up in working-class Long Island, a sixteen-year-old Bill traded three hourly wage jobs to buy a small deli, which he ran by instinctively applying ideas that would be the seeds for his future success. After paying for and graduating college, Bill talked his way into a job selling copiers door-to-door for Xerox, where he went on to rank number one in every sales position he held and eventually became the companys youngest-ever corporate officer. Eventually, Bill left Xerox and in 2002 became the unlikely president of SAPs flailing American business unit. There, he injected enthusiasm and accountability into the demoralized culture by scaling his deli, sales, and management strategies. In 2010, Bill was named co-CEO, and in May 2014 became SAPs sole, and first non-European, CEO. Colorful and fast-paced, Bills anecdotes contain effective takeaways: gutsy career moves; empathetic sales strategies; incentives that yield exceptional team performance; and proof of the competitive advantages of optimism and hard work. At the heart of Bills story is a blueprint for success and the knowledge that the real dream is the journey, not a preconceived destination.