KENNETH A TUCKER

¿Cuál fue la última vez que hizo un curso para venderse mejor y se preguntó qué es lo que estaba haciendo exactamente en el mundo? ¿O que vio cómo los empleados encasillados en determinados puestos de trabajo se sentian miserables cuando los ingresos caian? Hay una leccion que se puede aprender en... ANIMALES, S.A. Despues de sus bestsellers anteriores, la organizacion Gallup recupera las lecciones mas importantes de la investigacion llevada a cabo para escribir dichas obras mediante el uso de una parabola. ANIMALES, S.A., presenta un grupo de animales de granja inolvidables que tratan de gestionar una empresa exitosa. Decidiendo que la educacion es la clave, los miembros de ANIMALES, S.A., realizan estudios de sus empleados, evaluan competencias y organizan cursos de formacion. Llenos de la excitacion y la esperanza que acompañan a todo proyecto nuevo, trabajan duro por superar sus obstaculos naturales. El caballo de tiro trata de manejar el ordenador, la oveja timida se encarga de la venta telefonica, el espantapajaros intenta poner huevos. El resultado parecera misteriosamente familiar para el lector humano. Recargue su pensamiento con ideas practicas de un valor incalculable. Consiga una vision del mundo empresarial que no encontrara en ningun otro sitio. Y descubra las claves de la gestion efectiva, la moral impulsada y el rendimiento super reforzado. No tiene mas que escuchar a los animales.

With its previous bestsellers - First, Break All the Rules and Now, Discover Your Strengths - The Gallup Organization rewrote the book on great management. Now Gallup finally makes its classic, hilarious parable, Animals, Inc., available to the general public. A story that has proven effective and popular with Gallup clients for over thirty years, this tale introduces you to a group of unforgettable barnyard animals trying to run a successful business. Deciding that education is the key, the members of Animals, Inc. conduct employee surveys, evaluate competencies, and set up training classes. Filled with the excitement and hope that accompany any new project, they work hard to overcome their natural shortcomings. The workhorse tries to operate the computer, the shy sheep makes sales calls, the scarecrow attempts to lay eggs. What results will seem uncannily familiar to the human reader. As revelatory as Who Moved My Cheese? and as funny as Fish!, Animals, Inc. will have you laughing and learning at the same time. Recharge your thinking with invaluable practical insights. Get an edge in the business world you wont discover anywhere else. And discover the key to effective management, reenergized morale, and super-heightened performance. Just listen to the animals.

Animals,Inc is a time-tested business parable that has been tremendously popular with Gallup clients for more than 30 years: its a favorite at corporate seminars and has even been released on video. Its the story of a group of animals who want to get rid of their shortcomings, or weaknesses, in order to make themselves more efficient. They decide to attend a school to learn how to improve themselves. But as the rabbit struggles to learn how to swim, as the pig attempts to climb trees, and as the other animals try to improve their weaknesses, they end up frustrated, unhappy, and quarrelling with each other. This simple but powerful parable explains a basic, very vital business lesson: that people should learn how to focus on their strengths in their workplace and offices rather than concentrating on their weaknesses.