RON WILLINGHAM

Todos los empresarios afirman que el cliente es su prioridad; sin embargo, cada vez hay más personas insatisfechas con la atención recibida por parte de las empresas. Con un innovador enfoque sobre la consideracion de los clientes, el autor muestra que las buenas relaciones con el cliente se desarrollan a partir de las creencias de los empleados sobre quienes son y que pueden conseguir.

Selling is 85% emotional and 15% logical. Forget everything youve been taught about selling -- forget the hardsell, forget negotiation strategies, forget those closing techniques. In The Inner Game of Selling, Ron Willingham debunks the familiar myths about "sales skills," showing that those tired methods are too shallow and manipulative to do anything but alienate potential customers and drain you of energy and dignity. Todays consumers are wise to the old-fashioned gimmicks, extremely informed about their options, and very particular about what they want. The old tricks simply do not work anymore. Willingham, author of Integrity Service and CEO of Integrity Systems, opens your eyes to a whole new truth about selling: Your ability to sell is more a question of who you are than of what you know. Accordingly, why you sell is far more important than how you sell. Salespeople perform according to their inner beliefs about themselves, about what it is possible for them to sell and earn, and about what they deserve to achieve. These beliefs set the boundaries of their self-image and ultimately determine their success or failure. Willingham has synthesized his decades of experience, field-tested research, and a career-long dedication to ethical and passionate salesmanship to arrive at the groundbreaking insight that you will sell at your highest level only when you achieve emotional and spiritual alignment. Your sense of your own self-worth combined with a belief in your product will inspire that crucial ingredient in potential customers: trust. The Inner Game of Selling shows you how to overcome self-limiting beliefs and move on to a new relationship with your customers and, more important, a new relationship with yourself. Your new inner strengths will truly benefit you and your customers in any sales situation. Willingham is at the leading edge of a values shift in sales culture, from product-focus to personal empowerment. The Inner Game of Selling establishes a groundbreaking new paradigm that will utterly transform the philosophy and practice of selling.

I have observed several hundred salespeople who were taught to use deceptive practices like bait and switch and encouraged to play negotiation games with customers... In the same industry, I have observed countless people who had been taught to sell with high integrity. Ironically, their customer satisfaction, profit margins, and salesperson retention were significantly higher. Ron WillinghamIf youve tried manipulative, self-focused selling techniques that demean you and your customer, if youve ever wondered if selling could be more than just talking people into buying, then Integrity Selling for the 21st Century is the book for you. Its concept is simple: Only by getting to know your customers and their needs and believing that you can meet those needs will you enjoy relationships with customers built on trust. And only then, when you bring more value to your customers than you receive in payment, will you begin to reap the rewards of high sales. Since the publication of Ron Willinghams enormously successful first book, Integrity Selling, his sales program has been adopted by dozens of Fortune 500 companies, such as Johnson & Johnson and IBM, as well as the American Red Cross and the New York Times. In his new book, Integrity Selling for the 21st Century, Willingham explains how his selling system relates to todays business climate when the need for integrity is greater than ever before. Integrity Selling for the 21st Century teaches a process of self-evaluation to help you become a stellar salesperson in any business climate. Once youve established your own goals and personality traits, youll be able to evaluate them in your customers and adapt your styles to create a more trusting, productive relationship. Drawing upon Willinghams years of experience and success stories from sales forces of the more than 2,000 companies that have adopted the Integrity Selling system, Ron Willingham has created a blueprint for achieving success in sales while staying true to your values.

Most sales training focuses on getting to know the product, analyzing the market, and identifying the competition, but there is more to sales success than that. Successful selling takes three types of preparation: The what: knowing the product, the industry, and the competition The how: applying the knowledge, enhancing social interaction, developing relationships, and dealing with emotional ups and downs The why: understanding the customers purpose, intention, values, inner belief boundaries, and self-valueEmotional factors are powerful contributors to sales success. In this book, you will go beyond the what to the how and why, and learn whole-being sellingselling that utilizes the head, heart, and soul and brings mental, emotional, and spiritual forces together.in Authenticity, sales expert Ron Willingham shares new discoveries about the deeper causes of sales success or failure, and offers a step-by-step guide to: Develop stronger client relationships through enhanced social skills Increase the value you bring to customers (and feel more worthy of success and compensation) Boost sales by learning and applying the fundamentals of client-focused selling