Creativity, Inc.

THE EXPANDED EDITION

Just might be the best business book ever writtenForbes Magazine
This book should be required reading for any managerCharles Duhigg
Full of detail about an interesting, intricate businessThe Wall Street Journal
______________________________________________

The co-founder and longtime president of Pixar updates and expands upon his 2014 New York Times bestseller on creative leadership, reflecting on the management principles used to build Pixars singularly successful culture, including all he learned in the past nine years that allowed Pixar to retain its creative culture while continuing to evolve.

For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story quartet, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner thirty Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is.

As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph. D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter. A mere nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movies success-and in the movies that followed-was the unique environment that Catmull and his colleagues built at Pixar.

Creativity, Inc. has been expanded to illuminate the continuing development of the unique culture at Pixar. Featuring a new introduction, two entirely new chapters, four new chapter postscripts, and new reflections at the end, this updated edition details how Catmull built a culture that doesnt just pay lip service to the importance of things like honesty, communication, and originality, but commits to them. Pursuing excellence isnt a one-off assignment, but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.
_________________________________________

Readers love Creativity, Inc.

Incredibly inspirational
Great book. Wish I could give it more than 5 stars
Honestly, one of the best books Ive read in a long time
Read it and read it again, then read it again and then again
Great book!! Fantastic read