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Everything You Know About Business is Wrong
How to unstick your thinking and upgrade your rules of thumb
Sinopsis
To be brilliant in business you have to dare to be different. It means going against the grain, taking risks and never giving up despite the challenges hurled at you. EVERYTHING YOU KNOW ABOUT BUSINESS IS WRONG is the bible for the unconventional business brain who wont accept anything but excellence. Based on the ideas in the authors pithy column Dont You Believe It for Management Today, Alastair Dryburgh takes modern business myths and blows them apart. Did you know that: Cost cutting is a bad way to boost profits? That you shouldnt always give 110%? Incentives dont encourage people to do useful things? So much of what we learn about business is plain wrong. Its time to challenge your assumptions and learn about the things that will help you be successful.
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Ficha Técnica
Editorial: Headline
ISBN: 9780755361748
Idioma: Inglés
Fecha de lanzamiento: 04/08/2011
Especificaciones del producto
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