DAVID H. FREEDMAN

Por qué los expertos siguen fallando y cómo saber cuando no confiar en ellos. Este libro es una mirada abierta acerca del mundo de los dictámenes de expertos que todos utilizamos para tomar nuestras

How Crammed Cupboards, Cluttered Offices, and Off-the-Cuff Planning make the World a Better Place.Like the bestselling Freakonomics or Blink, here is a book that combines a professors expertise with stories from everyday life to provide a striking new view of how our world works. Ever since Einsteins study of Brownian Motion, scientists have understood that a little disorder actually makes systems more effective. But most people still shun disorder, or suffer guilt over the mess they cant avoid. No longer! With a spectacular array of anecdotes and case studies of the useful role mess can play, here is an antidote to the accepted wisdom that tight schedules, neatness and consistency are the keys to success. Drawing on examples from business, parenting, cooking, the war on terrorism, retail and even the meteoric career of Arnold Schwarzenegger, co-authors Abrahamson and Freedman demonstrate that moderately messy systems use resources more efficiently, yield better solutions and are harder to break than neat ones. A PERFECT MESS will help readers assess what the right amount of disorder is for a given system, and how to apply these ideas on to a large scale - government or society - and on a small scale - in your attic, kitchen or office. A PERFECT MESS will forever change the way we think about those unruly heaps of paper on our desks.

A fascinating tour behind the scenes at laboratories around the world as top researchers race to create revolutionary "thinking machines" that may one day lead to a new form of intelligence. Join David Freedman as he takes you on a fascinating tour behind the scenes at laboratories around the world as top researchers race to create revolutionary "thinking machines" that may one day lead to a new form of intelligence.The subject of fantasy and skepticism for centuriesfrom William Jamess mechanical bride to 2001s Hal to Star Wars R2D2artificial intelligence has been limited to number-crunching computers that are "smart" only in highly specific domains like chessuntil now. Brainmakers is an eye-opening, mind-expanding, and mind-blowing journey through laboratories engaged in cutting-edge research into neuroscience and robotics. Inside, youll discover:MITs Attila, a 3.6-pound, six-legged robot that learns as it interacts with its surroundings.Japans efforts to grow brain cells on chips and construct a "wiring diagram" of the human brain.UCLAs "robot farm," where robots will be "bred" for intelligence.In exciting yet accessible detail, Freedman shows how this research has moved into a new realm that transcends computer science, combining neuroscience, microbiology, evolutionary biology, and zoology. Modeled after natural rather than artificial intelligence, thinking machines may soon develop powers that rivalor exceedthose of the human brain.

Hailed as "a chilling portrait" by The Boston Globe and "a crafty thriller" by Newsweek, this astonishing story of an obsessive hacker promises to change the way you look at the Internet forever. At Large chronicles the massive manhunt that united hard-nosed FBI agents, computer nerds, and uptight security bureaucrats against an elusive computer outlaw who broke into highly secured computer systems at banks, universities, federal agencies, and top-secret military weapons-research sites. Here is "a real-life tale of cops vs. hackers, by two technology writers with a flair for turning a complicated crime and investigation into a fast-moving edge-of-your-seat story" (Kirkus Reviews, starred). At Large blows the lid off the frightening vulnerability of the global online network, which leaves not only systems, but also individuals, exposed.

La mayoría de las personas rehuyen del desorden o siente culpa por no poder evitarlo, aunque el mundo científico ha comprobado que con una pequeña dosis de desorden la vida puede ser más fácil de vivir y mas interesante. En Elogio del desorden, los autores demuestran a traves de una gran cantidad de ejemplos reales que la obsesion por el orden tiene muchos menos beneficios de lo que creemos. Por el contrario, los casos analizados por Abrahamson y Freedman en los ambitos empresarial, politico, personal, domestico, economico y urbano indican que los sistemas moderadamente caoticos hacen un empleo mas eficiente de los recursos y logran mejores resultados que los ordenados. ¿Hasta donde llegaremos en nuestro afan por ordenarlo todo: las ciudades, las empresas, los gobiernos, las agendas, el pensamiento? Este libro tal vez nos lleve a descubrir que la busqueda constante del orden no siempre es el mejor camino.

Fast. Motivated. Hard-hitting.Thats what every business wants to be. And thats why the U.S. Marines excel in every mission American throws at them, no matter how tough the odds. In Corps Business, journalist David H. Freeman identifies the Marines simple but devastatingly effective principles for managing people and resources -- and ultimately winning. Freedman discusses such techniques as "the rule of three,""managing by end state," and the "70% solution," to show how they can be applied to business solutions.