Jane Maas

What was it like to be an advertising woman on Madison Avenue in the sixties and seventies, that Mad Men era of casual sex and professional serfdom? Now, in her immensely entertaining and bittersweet memoir, Jane Maas reveals all...*Was there really that much sex at the office? *Were there really three-Martini lunches? *Were women really second-class citizens? Jane Maas says the answer to all three questions is unequivocally yes! Based on her experiences as a copywriter who succeeded in this primarily male jungle, and countless interviews with her peers, Mad Women gives us the full story. There is the junior account man whose wife almost left him when she found the copy of Screw magazine he''s used to find a ''date'' for a client, and the Ogilvy & Mather''s annual Boat Ride, a sex-and-booze-filled orgy, from which it was said no virgin ever returned intact. Wickedly funny and full of juicy inside information, Mad Women also tackles some of the tougher issues of the era, such as unequal pay, rampant, jaw-dropping sexism, and the difficult choice many women faced between motherhood and career.

What was it like to be an advertising woman on Madison Avenue in the sixties and seventies, that Mad Men era of casual sex and professional serfdom? Now, in her immensely entertaining and bittersweet memoir, Jane Maas reveals all·Was there really that much sex at the office?·Were there really three-Martini lunches?·Were women really second-class citizens?Jane Maas says the answer to all three questions is unequivocally yes!Based on her experiences as a copywriter who succeeded in this primarily male jungle, and countless interviews with her peers, Mad Women gives us the full story. There is the junior account man whose wife almost left him when she found the copy of Screw magazine hes used to find a date for a client, and the Ogilvy & Mathers annual Boat Ride, a sex-and-booze-filled orgy, from which it was said no virgin ever returned intact. Wickedly funny and full of juicy inside information, Mad Women also tackles some of the tougher issues of the era, such as unequal pay, rampant, jaw-dropping sexism, and the difficult choice many women faced between motherhood and career.

La vida real en una agencia de publicidad de Manhattan en los años 60.Primero el trabajo, luego el marido y después los niños: esas eran las reglas de Jane Maas cuando trabajaba como redactora en una agencia de Madison Avenue en los años sesenta, una epoca en que las mujeres con hijos eran franca minoria en estos cargos. Abrirse camino en una jungla poblada de caballeros con corbata no fue facil para la joven Jane: las pocas mujeres publicistas se hacian cargo solo de cuentas pequeñas, percibian salarios menores, estaban sujetas a sufrir acoso sexual y no contaban con herramientas para defenderse mas alla de su astucia y voluntad de triunfar.En Madison Avenue la creatividad, el sexo, el alcohol, el tabaco y las fiestas estaban a la orden del dia, y Jane Maas evoca, con mas humor que nostalgia esos dias en que no existian los ordenadores, Internet y la telefonia movil, cuando el papel carbon campaba a sus anchas y una señorita tenia que llevar guantes y saber sentarse en el taburete de un bar si queria conquistar el mundo.A traves de anecdotas insolitas y divertidos chismorreos, Maas recorre su trayectoria profesional y revela cuanto hay de cierto -y de incierto- en la famosa serie de televisionMadMen.¿Alguien quiere imaginarse paseando por las calles de Manhattan y trabajando al lado de DonDraper?MadWomen es su libro.Reseña:DevoreMadWomen de un bocado... y fue delicioso.Jane Fonda