Kenneth Roman

Para entender quién es David Ogilvy y cómo llegó a convertirse en el más importante publicista de la década es necesario saber cuáles fueron sus orígenes. Tras no poder completar sus estudios en Oxford trabajo como cocinero,vendedor ambulante, granjero y agente del servicio secreto britanico durante la Segunda Guerra Mundial. Una experiencia que le llevo a crear algunas de las mejores campañas publicitarias de la historia.Una narracion fascinante que nos sumerge en la personalidad de un genio que establecio las bases de la publicidad como la conocemos.

The classic guide that helps you communicate your thoughts clearly, concisely, and effectively. Essential for every professional, from entry level to the executive suite, Writing That Works, 3rd Edition includes advice on all aspects of professional writing and business communicationincluding business memos, letters, reports, speeches and resumes, and e-mailand offers insights into political correctness and tips for using non-biased language that wont compromise your message.Concise and easy-to-use, Writing That Works, 3rd Edition features an accessible, at-a-glance style, full of bulleted "tips" and specific examples of good vs. bad writing.With dozens of samples and useful tips to sharpen your writing skills, Writing That Works, 3rd Edition will show you how to improve anything you write: E-mails, memos and letters that get readand get action Proposals, recommendations, and presentations that sell ideas Plans and reports that get things done Fund-raising and sales letters that produce results Resumes and letters that lead to interviews Speeches that make a point And much more.