MICHAEL MALONE

Ya pasó la época en que los personales de ventas podían retener en la memoria la totalidad del catálogo de sus empresas. Por el contrario, los vendedores actuales se ven obligados a ofrecer miles de productos disponibles en incontables variaciones. Para controlar esto, y con el fin de ayudar a millones de vendedores de todo el planeta, la mayoria de las empresas se han lanzado precipitadamente en brazos de la tecnologia informatizada, pero este sistema esta abocado al fracaso. Lo que se demuestra en el presente libro, precisamente, es la necesidad de enfocar esa automatizacion a la luz de una filosofia global que ceda toda la informacion a los representantes de ventas, con el objeto de ayudarlos no solo en el registro de datos y en los analisis, sino tambien en la venta real. Con lo que este nuevo enfoque, llamado "venta virtual", supondra el inicio de una nueva generacion de proyectos de automatizacion de las ventas que, a su vez, suministraran poderosas herramientas -sistemas de gestion de las oportunidades, enciclopedias de marketing, configuraciones de productos, venta en equipos a traves de multiples canales de distribucion- capaces de potenciar el contacto con el cliente e incrementar la eficacia del representante de ventas. Los autores, en fin, explican como este replanteamiento de las ventas permitira a las empresas lograr el equilibrio perfecto entre sus necesidades y las operaciones del resto de la empresa. Y dejan bien claro el modo en que este nuevo sistema se sirve de la venta virtual para reducir los costes e incrementar la productividad y los ingresos.

A bold vision about the ways companies will adapt and be reborn in a revolutionary world where business models implode and the search is on for what will work. . . . The fate of newspapers and the music industry is a harbinger of what awaits every company: an aging business model in its death throes as people finally wake up to the grim fact that their products and the way they deliver them are completely out of sync not only with what customers want but how they want it. But Michael Malonethe author who, when the Internet was still the domain of technical experts, enabled his readers to see clearly the opportunities of the then-emerging digital ageis back and once again making sense of a future just around the corner. Business considerations such as the wireless World Wide Web, billions of new consumers, and an entrepreneurial ethos are all converging. How a corporation is organized and how people will be managed and employed will change more quickly than anyone realizes. With technology poised to connect a billion new consumers from the most remote parts of the globe, corporations will enter a volatile economic era marked by unprecedented threats and opportunities. Survival will require companies to be proteannimble shape-shifters able to change direction and identity in response to a rapidly evolving international marketplace. They must, in other words, act like perpetual entrepreneurial start-ups. In our Web 2.0 world the future arrived yesterday, since the tools for success already exist and are the means for companies becoming protean. Malone provides remarkable insights into how this emerging corporate form will work and why its the key to competitiveness. Find out: Why the traditional CEO as master of the universe will be extinct. The CEO will be a chameleon, adapting management style and attitude to each companys constituency. How to identify a core group of employees who will provide stability through their knowledge of the companys history, values, and culture. How to effectively recruit, manage, and retain the best talent in an increasingly nontraditional, entrepreneurial, and peripatetic workforce. Who stakeholders are, why they matter, and how they will extend beyond any comparable business organization to this point. Why the rigid boundaries between for-profit and nonprofit ventures are likely to dissolve through alternate forms of value creation, resulting in hybrid enterprises.By embracing impermanence and becoming true shape-shifters, protean businesses will not only endure, theyll come to dominate large segments of the global economy. Provocative and pragmatic, The Future Arrived Yesterday is a dynamic blueprint for a tumultuous economic age.

Recently widowed and caring for his young son, Andy Boyd thinks his life is over, until he meets the beautiful, enigmatic Anna. And that was his first mistake A startling, emotive and stark psychological thriller from one of Scotlands bestselling crime writersA stark, gripping storylineScotsStrong female characters, honest, pithy dialogue and ever-present empathy for the victims make this a deeply satisfying readSunday TimesVivid, visceral and compulsive Ian Rankin_________________Some secrets should never be keptAndy Boyd thinks he is the luckiest man alive. Widowed with a young child, after his wife dies in childbirth, he is certain that he will never again experience true love. Then he meets Anna. Feisty, fun and beautiful, shes his perfect match and she loves his son like he is her own.When Andy ends up in the hospital on his wedding night, he receives his first clue that Anna is not all that she seems. Desperate for that happy-ever-after, he ignores it. A dangerous mistake that could cost him everything.A brave, deeply moving, page-turning psychological thriller, A Suitable Lie marks a stunning departure for one of Scotlands finest crime writers, exploring the lengths people will go to hide their deepest secrets, even if it kills them_________________Malone tackles the taboo subject of female violence against men with insight and compassion (for Anna is no one-dimensional witch), while creating all the hallmarks of a fine, page-turning psychological thrillerDaily MailA mystery involving some disturbing account anomalies at Andys bank is appropriately overshadowed by Malones painful depiction of a man in turmoilPublishers WeeklyIts a tough high-wire act, balancing believability with surprise, but the author pulls it off with aplomb. Excellent stuffDoug Johnstone, The Big IssueDisturbing but compulsive I loved itMartina ColeBristling with unease, this is domestic noir at its very darkest, twisting the marriage thriller into a new and troubling shapeEva DolanA deeply personal thriller that will keep the reader turning those pages, with twists and turns designed to keep the heart pumpingRussel D. McLeanA tightly wound page-turner with real emotional punchRod ReynoldsA dark and unnerving psychological thriller that draws you deep into the lives of the characters and refuse to let goCaroline MitchellA chilling tale of the unexpected that journeys right into the dark heart of domesticityMarnie RichesEmotionally intelligent and engagingCaro RamsayA story that I wont forget in a hurry. Malone is a massive talentLuca VesteA disturbing and realistic portrayal of domestic noir with a twist a shocking yet compelling readMel SherrattMalone perfectly balances storytelling with a brutal commentary on a dysfunctional relationshipSarah Ward

When a strange woman slips a note into grieving widow Paulas pocket at her husbands funeral, everything suggests that he was not all that he seemed A devastatingly moving, explosive psychological thriller from the international bestselling author of A Suitable Lie.Disturbing but compulsive I loved itMartina ColeBristling with unease, this is domestic noir at its very darkest, twisting the marriage thriller into a new and troubling shapeEva DolanVivid, visceral and compulsiveIan Rankin_________________You need to know who your husband really wasWhen Paula Gadds husband of almost thirty years dies, just days away from the seventh anniversary of their son, Christophers death, her world falls apart. Grieving and bereft, she is stunned when a young woman approaches her at the funeral service, and slips something into her pocket. A note suggesting that Paulas husband was not all that he seemedWhen the two women eventually meet, a series of revelations challenges everything Paula thought she knew, and it becomes immediately clear that both womens lives are in very real danger.Both a dark, twisty slice of domestic noir and taut, explosive psychological thriller, After He Died is also a chilling reminder that the people we trust the most can harbour the deadliest secrets_________________Praise for Michael J. MaloneGripping and suspenseful fare that reinforces Malones renown for producing psychological thrillersHerald ScotlandIts a tough high-wire act, balancing believability with surprise, but the author pulls it off with aplomb. Excellent stuffDoug Johnstone, The Big IssueMichael J Malone has portrayed this beautifully and managed to get the balance just right A well-paced, excellent readPromoting CrimeAfter he Died is a fantastic read packed with engaging characters and a compelling narrativeCrimeSquadAn explosive tale, one that takes hold, bites, and doesnt let goLoveReadingA stark, gripping storylineScotsA fine, page-turning thrillerDaily MailOriginal, engrossing and scaryThe TimesBrilliantly creepyDaily RecordGenuinely shockingCrime by the BookDelightfully disturbingChapter in My LifeMichael Malone has a way of telling a story that just leaves you more than a little disturbed yet breathless with admirationLive & DeadlyEnthralling, wonderful, intense, full of suspense and twists that had my head in a spin! Crime Book JunkieMichael J. Malone is quickly making his way up my list of favourite authorsAlways Trust in Books

When a young man inherits a vast mansion from an estranged great-uncle, his apparent good fortune sours when unsettling things begin to happen A terrifying psychological thriller cum gothic ghost story from the bestselling author of A Suitable Lie.A beautifully written tale, original, engrossing and scary. Its a wonderful mixture, a psychological thriller with a touch of a ghost story (sort of), a dollop of the supernatural (but not really) and murder (perhaps), told through the vision of a druggie poet who hasnt taken his medicine and is therefore an unreliable witness (or is he?) a dark joyThe TimesA deeply satisfying readSunday TimesA fine, page-turning thrillerDaily Mail_________________What you see isnt always real Ran McGhies world has been turned upside down. A young, lonely and frustrated writer, and suffering from mental-health problems, he discovers that his long-dead mother was related to one of Glasgows oldest merchant families.Not only that, Ran has inherited Newton Hall, a vast mansion that belonged to his great-uncle, who had been watching from afar as his estranged great-nephew grew up. Entering his new-found home, it seems Great-uncle Alexander has turned it into a temple to the written word the perfect place for poet Ran.But everything is not as it seems. As he explores the Halls endless corridors, Rans grasp on reality appears to be loosening. And then he comes across an ancient lift; and in that lift a mirror. And in the mirror the reflection of a woman.A terrifying psychological thriller with more than a hint of the gothic, House of Spines is a love letter to the power of books, and a reminder that lust and betrayal can be deadly_________________Praise for Michael J. Malone:House of Spines is a gothic ghost story and psychological thriller all rolled into one. Brilliantly creepy, with a dash of Glasgow humour, I couldnt turn the pages fast enough. A spine-tingling treatLisa Gray, Daily RecordFrom the stunning opening chapter, I was hooked. House of Spines is an intriguing tale with a haunting, gothic quality that compels you to keep reading till the endHoward LinskeyAt first it seems like a poets paradise, but something sinister lurks within the corridors a MUST READDaily ExpressThe story twists and feints, pulling us along with it at every turn, the edginess of its central character making every development even more unsettling a chilling read, best savoured late on a dark nightHerald ScotlandYou might not want to be alone when you read this spine-chilling gothic thriller ... As he explores its endless corridors his grip on reality seems to be evaporating in this terrifying exploration of lust and betrayalSunday PostPrepare to have your marrow well and truly chilled by this deeply creepy Scottish horror A complex and multi-layered story perfect for a wintry nightSunday MirrorBeautifully crafted and colourfully descriptive keeps the reader gripped by an uneasy presence, a chill, literally, down the spineUndiscovered ScotlandMalone is a massive talent get on board now so you can brag you were reading his books long before the rest of the world Luca Veste