Chocolate Wars
From Cadbury to Kraft: 200 years of Sweet Success and Bitter Rivalry
Sinopsis
In Chocolate Wars bestselling historian and award-winning documentary maker Deborah Cadbury takes a journey into her own family history to uncover the rivalries that have driven 250 years of chocolate empire-building.
Beginning with an account of John Cadbury, who founded the first Cadburys coffee and chocolate shop in Birmingham in 1824, Chocolate Wars goes on to chart the astonishing transformation of the companys fortunes under his grandson George. But while the Cadbury dynasty is the fulcrum of the narrative, this is also the story of their Quaker rivals, the Frys and Rowntrees, and their European competitors, the Nestles, Suchards and Lindts. These rivalries drove the formation of the huge chocolate conglomorates that still straddle the corporate world today, and have first call on our collective sweet tooth.
This is narrative history at its most absorbing, peopled by wonderfully colourful characters – the true story of the chocolate pioneers, the visions and ideals that inspired them and the mouth-watering concoctions they created.
Léelo en cualquier dispositivo
Ficha Técnica
Editorial: Harperpress
ISBN: 9780007325566
Idioma: Inglés
Fecha de lanzamiento: 28/10/2010
Especificaciones del producto
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