Copywriting Third Edition
Successful writing for design, advertising and marketing
Sinopsis
An inspiring and essential book for everyone interested in improving the way they write. - Brian Minards, School of Advertising, Academy of Art University, San Francisco
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout. There are also new interviews and case studies. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, *Copywriting, Third Edition takes you through step-by-step processes that can help you to write content quickly and effectively.
Léelo en cualquier dispositivo
Ficha Técnica
Editorial: Laurence King Publishing
ISBN: 9781529420258
Idioma: Inglés
Fecha de lanzamiento: 13/09/2022
Especificaciones del producto
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