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Follow This Path
Sinopsis
Follow This Path is a ten-step programme for making your company more profitable by understanding that both employees and customers are people with emotional and psychological needs and wants. People are not rational utility-maximizers acting on perfect information, as in economic theory. Rather, as both customer and employee, they want to form economic relationships - like any other kind of relationship - that are based on trust and emotional connection. If they succeed in forming such relationships, they engage (a key word in the book, and a central theme) with an organization, and will ultimately prove more profitable to it. The authors draw on years of Gallup surveys to show how engagement leads to profitability, and back up their claims with research and statistics based on Gallup findings.
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Ficha Técnica
Editorial: Cornerstone Digital
ISBN: 9781448149377
Idioma: Inglés
Fecha de lanzamiento: 31/07/2012
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