Framing the Market

How do technology markets decide what matters—and who matters?

In Framing the Market, Mohan Krishnamurthy offers a rare, insiders examination of the technology analyst ecosystem—the quiet force shaping enterprise decisions, vendor credibility, and market trends.

Rather than critiquing individual firms, this book explores the function of analysis itself: why analysts exist, how frameworks and quadrants are formed, how categories create markets, and how insights gradually become benchmarks that influence buyers and vendors alike.

Written with clarity, balance, and decades of industry experience, the book also addresses the challenges analysts face today—from AI-generated research and market inertia to the need for transparency, professional standards, and domain expertise.

This is not an exposé.
It is a field guide.

For CXOs, architects, consultants, vendors, and analysts themselves, Framing the Market offers a thoughtful, respectful, and deeply practical lens on how technology markets are interpreted—and how that interpretation could evolve.