Sinopsis
Googled is candid, authoritative and based on extensive research, including in-house at Google HQ where Ken Auletta had unprecedented access. He conducted over 150 interviews at Google with the companys founders and executives and also interviewed those in the media who are struggling to keep their heads above water. Crucially, Googled is not just a history or reportage: its forward-looking. Auletta reveals how the media industry is being disrupted and redefined and shows how and why the worlds of new and old media often communicate as if residents of different planets. Googled is already being hailed as the definitive work on Google and is a crucial roadmap to how media business may be done in the future.
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Ficha Técnica
Editorial: Virgin Digital
ISBN: 9780753546888
Idioma: Inglés
Fecha de lanzamiento: 07/01/2021
Año de edición: 2010
Especificaciones del producto
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