Sinopsis
Whether youre an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more from that mysterious thing called content, or you simply want to persuade your colleagues to adopt your point of view, How To Write better Copy by Steve Harrison will help you write better copy.
It starts with the thinking before the writing, and how to create the all-important Brief. Then it takes you step-by-step from how to write a headline to how to get the response you want from your reader. With examples at every stage, and explanations based on both the authors twenty-five years experience and recent scientific research, this book will help hone your skills - whether youre writing websites or press ads, e-zines or direct mail, brochures or blogs, posters or landing pages, emails or white papers.
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Ficha Técnica
Editorial: Bluebird
ISBN: 9781509814589
Idioma: Inglés
Fecha de lanzamiento: 08/09/2016
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