iWar

Highly readableFinancial Times

From the boardrooms to the court rooms, this is the gripping story of how Apple became the worlds most valuable company, and of the lawmakers and entrepreneurs determined to knock it off its pedestal.

Since the invention of the iPhone and App Store, Apple has built a near unassailable market power, controlling not only commerce, but also culture, and - increasingly - the flow of ideas.

In response, a loose rebel alliance of tech entrepreneurs has formed to lay siege to Apple, bringing together Epic Games Tim Sweeney, Spotifys Daniel Ek, Xs Elon Musk and WeChats Pony Ma. In the trenches of popular opinion and now in the courtrooms of Europe and the United States, this rebellion aims to tear down Apples walls and dismantle its alleged monopoly.

iWar weaves together the story of Apples rise and reign with the political and international forces arrayed against it in the fight over control of the global digital economy. The stakes couldnt be higher.