Sinopsis
How companies like Amazon, Netflix, and Spotify know what "you might also like": the history, technology, business, and societal impact of online recommendation engines.
Increasingly, our technologies are giving us better, faster, smarter, and more personal advice than our own families and best friends. Amazon already knows what kind of books and household goods you like and is more than eager to recommend more; YouTube and TikTok always have another video lined up to show you; Netflix has crunched the numbers of your viewing habits to suggest whole genres that you would enjoy. In this volume in the MIT Presss Essential Knowledge series, innovation expert Michael Schrage explains the origins, technologies, business applications, and increasing societal impact of recommendation engines, the systems that allow companies worldwide to know what products, services, and experiences "you might also like."
Increasingly, our technologies are giving us better, faster, smarter, and more personal advice than our own families and best friends. Amazon already knows what kind of books and household goods you like and is more than eager to recommend more; YouTube and TikTok always have another video lined up to show you; Netflix has crunched the numbers of your viewing habits to suggest whole genres that you would enjoy. In this volume in the MIT Presss Essential Knowledge series, innovation expert Michael Schrage explains the origins, technologies, business applications, and increasing societal impact of recommendation engines, the systems that allow companies worldwide to know what products, services, and experiences "you might also like."
Léelo en cualquier dispositivo
Ficha Técnica
Editorial: The Mit Press
ISBN: 9780262358781
Idioma: Inglés
Fecha de lanzamiento: 01/09/2020
Especificaciones del producto
Recibe novedades de MICHAEL SCHRAGE directamente en tu email
Reseñas sobre Recommendation Engines
Comparte tu experiencia con la comunidad lectora.
0 Reseñas
5 0
4 0
3 0
2 0
1 0
Sólo por opinar entras en el sorteo mensual de tres tarjetas regalo valoradas en
20€
Publicar una opinión supone haber leído y aceptado las
bases del sorteo
"Tu opinión tiene premio".
