The Google Way

Shortly after World War I, Ford and GM created the large modern corporation, with its financial and statistical controls, mass production, and assembly lines. In the 1980s, Toyota stood out for combining quality with continuous refinement. Today, Google is reinventing business yet again—the way we work, how organizations are controlled, and how employees are managed.

Management consultant Bernard Girard has been analyzing Google since its founding in 1998, and now in The Google Way, he explores Googles innovations in depth—many of which are far removed from the best practices taught at the top business schools.

As you read, youll see how much of Googles success is due to its focus on users and automation. Youll also learn how eCommerce has profoundly changed the relationship between businesses and their customers, for the first time giving customers an important role to play in a major corporations growth. Finally, Girard speculates about the limits of Googles business model and discusses the challenges it will face as it continues to grow.

Googles culture is one of innovation. Why not make that spirit of innovation your own?