The Positioning Advantage

A Stronger Position for What Comes Next

Your company may have outgrown the story that once defined it.

New leadership, acquisitions, expanded capabilities, changing markets, and investor expectations can all reshape a business, while customers, employees, and partners continue to see an older version of it.

The Positioning Advantage is for CEOs, founders, and business leaders, especially those stepping into a new role or guiding an investor-backed B2B company through its next stage of growth.

Drawing on three decades of client work, Molly Rice and Andrew Slothower present a practical approach to positioning as a leadership discipline, not simply a marketing exercise. Readers will learn how to:
Recognize when the company’s story no longer reflects the business Clarify what the company stands for, why it matters, and how it is different Align leadership, sales, marketing, and employees around a shared direction Build a market position that supports growth, change, and long-term value creation
For leaders navigating transformation, expansion, integration, or renewed ambition, The Positioning Advantage provides a clearer path from where the company has been to where it is ready to go.