Visual Merchandising Fourth Edition
Window Displays, In-store Experience
Sinopsis
This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to enhance the contemporary retail experience. Featuring a range of shops, from fashion emporia such as Selfridges, Printemps, and Bergdorf Goodman to small outlets, the book offers practical advice, supported by tips from the most inspiring visual merchandisers and creative directors across the world.
It reveals the secrets of their profession and all there is to know about the latest technology, mannequins, props etc. It also examines the psychology and ever-changing trends behind consumer behaviour.
Visual merchandising is presented through lavish colour photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.
Léelo en cualquier dispositivo
Ficha Técnica
Editorial: Laurence King Publishing
ISBN: 9781529423181
Idioma: Inglés
Fecha de lanzamiento: 02/05/2022
Especificaciones del producto
Recibe novedades de Tony Morgan directamente en tu email
Reseñas sobre Visual Merchandising Fourth Edition
Comparte tu experiencia con la comunidad lectora.
0 Reseñas
Sólo por opinar entras en el sorteo mensual de tres tarjetas regalo valoradas en
20€
