Sinopsis
‘A luminously intelligent exploration of the paradoxes of pleasure – Guardian
Everyone knows his or her favourite colour, the foods we most enjoy, and which season of The Sopranos deserves the most stars on Netflix. But what does it really mean when we like something? How do we decide whats good? Is it something biological? What is the role of our personal experiences in shaping our tastes? And how do businesses make use of this information? Comprehensively researched and singularly insightful, You May Also Like delves deep into psychology, marketing and neuroscience to answer these complex and fascinating questions.
From the tangled underpinnings of our food choices, to the discrete dynamics of the pop charts and our playlists, to our non-stop procession of thumbs and likes and stars, to our insecurity before unfamiliar works of art, the book explores how we form our preferences - and how they shape us. It explains how difficult it is, even for experts, to pinpoint exactly what makes something good or enjoyable, and how the success of companies like Netflix, Spotify and Yelp! depends on the complicated task of predicting what we will enjoy. Like Traffic, this book takes us on a fascinating and consistently surprising intellectual journey that helps us better understand how we perceive and appreciate the world around us.
Everyone knows his or her favourite colour, the foods we most enjoy, and which season of The Sopranos deserves the most stars on Netflix. But what does it really mean when we like something? How do we decide whats good? Is it something biological? What is the role of our personal experiences in shaping our tastes? And how do businesses make use of this information? Comprehensively researched and singularly insightful, You May Also Like delves deep into psychology, marketing and neuroscience to answer these complex and fascinating questions.
From the tangled underpinnings of our food choices, to the discrete dynamics of the pop charts and our playlists, to our non-stop procession of thumbs and likes and stars, to our insecurity before unfamiliar works of art, the book explores how we form our preferences - and how they shape us. It explains how difficult it is, even for experts, to pinpoint exactly what makes something good or enjoyable, and how the success of companies like Netflix, Spotify and Yelp! depends on the complicated task of predicting what we will enjoy. Like Traffic, this book takes us on a fascinating and consistently surprising intellectual journey that helps us better understand how we perceive and appreciate the world around us.
Dr. Manuel Sans Segarra
La Humanidad en crisis
La Supraconciencia es la oportunidad para el cambio
Una invitación a plantearnos la vida que llevamos.
¿Por qué cuando aparentemente tenemos tanto nos sentimos tan vacíos? ¿Qué nos lleva a la soledad justamente cuando vivimos en un mundo hiperconectado? ¿Qué pasa cuando crecemos sin valores espirituales? ¿Por qué el suicidio es la causa número uno de muerte entre los jóvenes? Vivimos más años que nunca, pero cada vez más personas —especialmente jóvenes— sienten que la vida carece de sentido.
Léelo en cualquier dispositivo
Ficha Técnica
Editorial: Simon & Schuster Uk
ISBN: 9781471100079
Idioma: Inglés
Fecha de lanzamiento: 30/06/2016
Especificaciones del producto
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