INGLÉS

CORPORATE COMMUNICATION (7TH ED.)

Por JOEP P. CORNELISSEN
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Sinopsis

This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators. The text has been fully updated to include: • changes to the workplace in light of the Covid-19 pandemic and its impacts on employee communication via platforms such as Zoom and Microsoft Teams • the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the ‘metaverse’ and alongside consideration of popular newer social media such as TikTok • the increasing focus on sustainability and the United Nations’ Sustainable Development Goals (SDGs); societal impact, purpose and corporate social responsibility; and the importance of social justice and inclusion within organizations and how these relate to organizational communication

Ficha Técnica

Editorial: Sage Publications Ltd

ISBN: 9781529600025

Idioma: Inglés

Encuadernación: Tapa blanda

Fecha de lanzamiento: 25/10/2023

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