LONDON UNDERGROUND BY DESIGN

London Underground By Design is the beautifully illustrated new book from Mark Ovenden the acclaimed author of Great Railway Maps of the World published to coincide with the 150th anniversary of the Tube in 2013 Since its establishment 150 years ago as the world s first urban subway the London Underground has continuously set a benchmark for design that has influenced transit systems from New York to Tokyo Moscow to Paris and beyond London Underground by Design is the first meticulous study of every aspect of that feat a comprehensive history of one of the world s most celebrated design achievements and of the visionaries who brought it to life Beginning in the pioneering Victorian age Mark Ovenden charts the evolution of architecture branding typeface map design interior and textile styles posters signage and graphic design and how these came together to shape not just the Underground s identity but the character of London itself This is the story of celebrated designers from Frank Pick the guru who conceptualised the modern Tube s look under the design fit for purpose mantra to Harry Beck Tube diagram creator and from Marion Dorn one of the twentieth century s leading textile designers to Edward Johnston creator of the distinctive