NEVER LOSE YOUR NERVE!

 ,",A wonderful tale of a brilliant man',s journey from a small town in northwest Iowa to Stockholm and the King of Sweden. This book is also a love story covering with great joy and humor Alan and Ruth',s multifaceted life together. Never Lose Your Nerve! tells us how to appreciate good fortune and handle adversity. A must read for its insights into a scientific mind and a world view reflecting the power of intellect and optimism. This man of grace with a sense of the ridiculous teaches us how scientific genius soars and how love keeps it grounded",Ambassador Shirin Tahir-Kheli ,",A deeply insightful book by and about the man who created the field of conducting polymers and who won a Nobel Prize for it. But more than that it captures his way of life, his uncanny willingness to take thoughtful risks, his exquisite taste in choosing problems, his artist',s bent and his deep desire to have impact on the world. I wholeheartedly recommend this inspiring book to a wide set of readers, scientists and non-scientists alike.",John Seely Brown Former Chief Scientist, Xerox Corp and former director of Xerox Palo Alto Research Center (PARC) ,",',Never Lose Your Nerve!', tells the story of an unusual man',s journey from ',Nebraska-to-Nobel',. Alan is unusual amongst Nobel Laureates &mdash, he is amongst the few who drove their idea from scientific discovery to products.Idea to Nobel Prize to products &mdash, how hard could it be? It is hard enough that most reasonable people would view the process as an impossible struggle fraught with risk at every turn. But Alan sees it differently. He is a bold man who leads his life with courage and conviction. Fortune favors him. Through his book, Alan inspires readers to understand and embrace risk. He also reveals the price of risk, the emotional and perso