Chip Heath

¿Sabes cuál es el primer paso para conseguir acabar con tus infructuosos intentos de cambiar algo? Leer este libro. 500.000 personas en Estados Unidos ya lo han hecho“Más vale malo conocido que bueno

THE NEW YORK TIMES BESTSELLERBeautifully written, brilliantly researched Angela Duckworth, bestselling author of GritThe most interesting, immediately actionable book Ive read in quite a while Adam Grant, bestselling author of Think AgainIn this bestseller by the authors of Switch and Made to Stick, Chip and Dan Heath explore why certain brief experiences can jolt, elevate and change us - and how we can learn to create such extraordinary moments in our own life and work.What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a doctor or nurse knew how to orchestrate moments that would bring more comfort to patients? What if you had a better sense of how to create memories that matter for your children? Many of the defining moments in our lives are the result of accident or luck - but why leave our most meaningful, memorable moments to chance when we can create them?In The Power of Moments, Chip and Dan Heath explore the stories of people who have created standout moments, from the owners who transformed an utterly mediocre hotel into one of the best-loved properties in Los Angeles by conjuring moments of magic for guests, to the scrappy team that turned around one of the worst elementary schools in the country by embracing an intervention that lasts less than an hour.Filled with remarkable tales and practical insights, The Power of Moments proves we all have the power to transform ordinary experiences into unforgettable ones.

"Change is hard." "People hate change." Those were two of the most common quotes we heard when we began to study change. But it occurred to us that if people hate change, they have a funny way of showing it. Every iPhone sold serves as counter-evidence. So does every text message sent, every corporate merger finalized, every aluminum can recycled. And we haven't even mentioned the biggest changes: Getting married. Having kids. (If people hate change, then having a kid is an awfully dumb decision.) It puzzled us--why do some huge changes, like marriage, come joyously, while some trivial changes, like submitting an expense report on time, meet fierce resistance? We found the answer in the research of some brilliant psychologists who'd discovered that people have two separate "systems" in their brains—a rational system and an emotional system. The rational system is a thoughtful, logical planner. The emotional system is, well, emotional—and impulsive and instinctual. When these two systems are in alignment, change can come quickly and easily (as when a dreamy-eyed couple gets married). When they're not, change can be grueling (as anyone who has struggled with a diet can attest)...CONTINÚA

Edición en castellano de una de las obras situadas entre primeros puestos de la lista de los libros más vendidos de Business Week, Wall Street Journal y New York Times. Traducido a más de 25 idiomas.Los autores revelan la anatomia de las ideas que pegan y explican el camino para comunicarlas de otra forma y hacer que impacten y se recuerden para siempre.Provocativo, de amplias miras y divertido, Pegar y pegar muestra los principios vitales de las ideas ganadoras y describen seis claves concretas para hacer que nuestros mensajes sean pegadizos.Ilustrado con ejemplos de sectores muy diversos: negocios, educacion o movimientos sociales.Dirigido no solo a los profesionales del marketing, creativos, ejecutivos de cuentas del mundo de la publicidad, directores de comunicacion y directivos en general, sino tambien a un publico amplio que quiere comunicar de manera efectiva y hacer que sus mensajes lleguen y se adhieran.Ademas de expertos en la materia, los autores son conferenciantes de exito que ya forman parte del elenco de ponentes internacionales de LID Conferenciantes.Esta obra inaugura la biblioteca del Club de Creativos para la edicion en español de titulos que se han revelado de interes y utilidad para creativos y profesionales interesados en la comunicacion comercial. La agrupacion del Club de Creativos reune a los mejores profesionales nacionales que trabajan en la creacion publicitaria.

What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and IMade to Stick/I is the fascinating outcome of their painstaking research. Packed full of case histories and thought-provoking anecdotes, it shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, how a gifted sports reporter got people to watch a football match by showing them the Ioutside/I of the stadium, and how high-concept pitches such as 'IJaws/I on a spaceship' (IAlien/I) and 'IDie Hard/I on a bus' (ISpeed/I) convince movie executives to invest vast sums of money in a project on the basis of almost no information. Entertaining and informative by turns, this is a fascinating and multi-faceted account of a key area of human behaviour. At the same time, by showing how we can all use such cleverly devised strategies as the 'Velcro Theory of Memory' and 'curiosity gaps', it offers superbly practical insights, setting out principles we all can adopt to make sure that we get our ideas across effectively.

Quest-ce qui rend les cours de ce professeur si passionnants au point que son amphi est toujours plein ( et celui de son collegue toujours vide ... ) ? Comment ce manager sy prend-il pour etre aussi persuasif ? Quest-ce qui fait quun message de sante publique nous frappe durablement ? Pourquoi certaines idees (fausses) ont la vie si dure ? Et certaines idees (brillantes) le destin detoiles filantes ? Bref, quest-ce qui fait quune idee colle ? Ou meurt... ?Les deux freres Chip et Dan Heath, chacun a partir de sa propre experience, lun dediteur, lautre denseignant, ont reflechi a ce qui fait quune idee adhere. Les proverbes, les legendes urbaines, les idees reçues leur ont fourni un materiau particulierement riche de reflexions et dexemples. Ils en ont acquis la conviction que certaines idees possedaient des caracteristiques qui les rendaient collantes , et quen etudiant leur structure on pouvait concevoir des idees qui marquent les esprits et qui durent.Six principes doivent guider ceux qui cherchent a faire passer leurs messages, de la simplicite a limpact emotionnel, en passant par limprevisibilite. Ces six principes, declines tout au long du livre, doivent contrecarrer ce que les auteurs appellent la malediction du savoir . Autrement dit, le fait que nous tenions pour evidents les messages que nous voulons faire passer ! Cest pourquoi ces six principes devraient constituer la feuille de route de tous ceux qui cherchent a creer ou transmettre, quils soient managers, hommes politiques, editorialistes, enseignants, createurs dentreprises, etc.

Quest-ce qui rend les cours de ce professeur si passionnants au point que son amphi est toujours plein ( et celui de son collegue toujours vide ... ) ? Comment ce manager sy prend-il pour etre aussi persuasif ? Quest-ce qui fait quun message de sante publique nous frappe durablement ? Pourquoi certaines idees (fausses) ont la vie si dure ? Et certaines idees (brillantes) le destin detoiles filantes ? Bref, quest-ce qui fait quune idee colle ? Ou meurt... ?Les deux freres Chip et Dan Heath, chacun a partir de sa propre experience, lun dediteur, lautre denseignant, ont reflechi a ce qui fait quune idee adhere. Les proverbes, les legendes urbaines, les idees reçues leur ont fourni un materiau particulierement riche de reflexions et dexemples. Ils en ont acquis la conviction que certaines idees possedaient des caracteristiques qui les rendaient collantes , et quen etudiant leur structure on pouvait concevoir des idees qui marquent les esprits et qui durent.Six principes doivent guider ceux qui cherchent a faire passer leurs messages, de la simplicite a limpact emotionnel, en passant par limprevisibilite. Ces six principes, declines tout au long du livre, doivent contrecarrer ce que les auteurs appellent la malediction du savoir . Autrement dit, le fait que nous tenions pour evidents les messages que nous voulons faire passer ! Cest pourquoi ces six principes devraient constituer la feuille de route de tous ceux qui cherchent a creer ou transmettre, quils soient managers, hommes politiques, editorialistes, enseignants, createurs dentreprises, etc.

THE NEW YORK TIMES BESTSELLER Beautifully written brilliantly researched Angela Duckworth bestselling author of Grit The most interesting immediately actionable book I ve read in quite a while Adam Grant bestselling author of Think Again In this bestseller by the authors of Switch and Made to Stick Chip and Dan Heath explore why certain brief experiences can jolt elevate and change us and how we can learn to create such extraordinary moments in our own life and work What if a teacher could design a lesson that he knew his students would remember twenty years later What if a doctor or nurse knew how to orchestrate moments that would bring more comfort to patients What if you had a better sense of how to create memories that matter for your children Many of the defining moments in our lives are the result of accident or luck but why leave our most meaningful memorable moments to chance when we can create them In The Power of Moments Chip and Dan Heath explore the stories of people who have created standout moments from the owners who transformed an utterly mediocre hotel into one of the best loved properties in Los Angeles by conjuring moments of magic for guests to the scrappy team that turned around one of the worst elementary schools in the

¿Por qué algunas ideas sobreviven y otras mueren? Ideas que pegan te da las claves para comunicar de forma efectiva tus ideas y lograr que impacten y se «peguen» en la memoria.Poco importa si eres co

The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change usand how we can learn to create such extraordinary moments in our life and work.While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children?This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why we feel most comfortable when things are certain, but we feel most alive when theyre not. And why our most cherished memories are clustered into a brief period during our youth.Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the worlds youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?)Many of the defining moments in our lives are the result of accident or luckbut why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.

Una buena idea puede cambiarlo todo. Si quieres tener ideas poderosas y comunicarlas de manera efectiva para conseguir un cambio de conducta o modificar las opiniones de tus empleados, compradores, hijos, lectores o alumnos, Ideas que pegan es tu libro.Provocativo, de amplias miras y divertido, los autores muestran los principios vitales de las ideas ganadoras a traves de seis claves concretas para hacer que tus mensajes sean pegadizos. Ilustrado con ejemplos de sectores muy diversos negocios, publicidad, educacion, movimientos sociales, etc., los hermanos Heath explican por que algunas ideas triunfan y otras fracasan en el intento.Grabado en español iberico (España).

A NEW YORK TIMES AND INTERNATIONAL BESTSELLERThis book is a gift to anyone who needs to get a message across and make it stick.New StatesmanSmart, lively . . . such fun to read.Guardian_________________________________________________Mark Twain once observed, A lie can get halfway around the world before the truth can even get its boots on. His observation rings true: urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas - entrepreneurs, teachers, politicians, and journalists - struggle to make them stick.In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain how to make ideas stickier, such as applying the Velcro Theory of Memory, using the human scale principle and creating curiosity gaps. Along the way, they reveal that sticky messages of all kinds - from the infamous kidney theft ring hoax, to a coachs lessons on sportsmanship, to a vision for a new product at Sony - draw their power from the same six traits.Made to Stick reveals the vital principles behind winning ideas - and tells us how we can apply these rules to making our own messages stick. It will transform the way you communicate._______________________________________________________An entertaining, practical guide to communication.Financial TimesThis is great for anyone planning a speech or trying to get their message across at work.PsychologiesThe Heaths push beyond what sounds like it should work and explain why it actually does.Time MagazineAnyone interested in influencing others . . . can learn from this book.Washington Post

The New York Times-bestselling authors of Switch and Made to Stick offer a fascinating tour through the workings of our minds to reveal how to make smarter decisions. Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities. Were overconfident. We seek out information that supports us and downplay information that doesnt. We get distracted by short-term emotions. When it comes to making choices, our brains are flawed instruments. So, how can we do better?In Decisive, Chip and Dan Heath draw on cutting-edge psychological research to introduce a four-step process designed to counteract these biases. They reveal how we can stop the cycle of agonizing over our decisions, how can we make group decisions without destructive politics, and how to ensure that we dont overlook precious opportunities to change our course. Along the way, they demonstrate how relatively easy it is to avoid the pitfalls and find the best answers.Written in a compulsively readable style, Decisive takes us on a tour from a rock stars ingenious decision-making trick, to a CEOs disastrous acquisition, to a single question that can often resolve thorny personal decisions, in order to offer fresh strategies and practical tools that will enable you to make better choices. Because the right decision, at the right moment, can make all the difference.

¿Cómo es posible que dos desconocidos entren en una sala y 45 minutos después ya sean amigos íntimos? ¿Por qué tenemos algunos recuerdos imborrables de nuestra infancia o adolescencia? ¿A qué se debe que recordemos perfectamente eventos ocurridos hace años? Chip y Dan Heath, autores superventas de The New York Times y The Wall Street Journal, nos enseñan en este libro que ciertas experiencias cambian nuestra vida y que no tienen por que ser siempre producto del azar: podemos crearlas, si sabemos como. Analizan por que determinadas experiencias son como una sacudida, capaces de elevarnos y cambiarnos; y como podemos aprender a crear por nosotros mismos tales momentos extraordinarios en nuestra vida y en nuestro trabajo. Aunque las vidas humanas son infinitamente variables, nuestros momentos positivos mas memorables estan dominados por cuatro elementos: elevacion, percepcion, orgullo y conexion. Si los interiorizamos, podremos crear mas momentos relevantes. ¿Y si un profesor pudiera diseñar una leccion sabiendo que los alumnos la recordarian veinte años despues? ¿Y si un empresario supiera como crear una experiencia que deleitara a los clientes? ¿Y si tuvieramos mas claro como crear recuerdos que fueran importantes para nuestros hijos? Todo ello es posible y en Momentos magicos Chip y Dan Heath nos explican como conseguirlo.

A clear, practical, first-of-its-kind guide to communicating and understanding numbers and datafrom bestselling business author Chip Heath.How much bigger is a billion than a million? Well, a million seconds is twelve days. A billion seconds isthirty-two years. Understanding numbers is essentialbut humans arent built to understand them. Until very recently, most languages had no words for numbers greater than fiveanything from six to infinity was known as lots. While the numbers in our world have gotten increasingly complex, our brains are stuck in the past. How can we translate millions and billions and milliseconds and nanometers into things we can comprehend and use? Author Chip Heath has excelled at teaching others about making ideas stick and here, in Making Numbers Count, he outlines specific principles that reveal how to translate a number into our brains language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that people click in and say Wow, now I get it!You will learn principles such as:-SIMPLE PERSPECTIVE CUES: researchers at Microsoft found that adding one simple comparison sentence doubled how accurately users estimated statistics like population and area of countries. -VIVIDNESS: get perspective on the size of a nucleus by imagining a bee in a cathedral, or a pea in a racetrack, which are easier to envision than 1/100,000th of the size of an atom. -CONVERT TO A PROCESS: capitalize on our intuitive sense of time (5 gigabytes of music storage turns into 2 months of commutes, without repeating a song). -EMOTIONAL MEASURING STICKS: frame the number in a way that people already care about (that medical protocol would save twice as many women as curing breast cancer). Whether youre interested in global problems like climate change, running a tech firm or a farm, or just explaining how many Cokes youd have to drink if you burned calories like a hummingbird, this book will help math-lovers and math-haters alike translate the numbers that animate our worldallowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society.

A fantastic book. WIREDWitty and instructive. WALL STREET JOURNALInvaluable for anyone wanting to make long-lasting change a reality. BBC FOCUSA must-read. FORBES______________________________________________We all know that change is hard. Its unsettling, its time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal?This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need to understand how our minds function in order to unlock shortcuts to switch up our behaviours. Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one companys finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change.

Acheter une bouteille deau coute 3 970 fois plus cher que de remplir votre gourde au robinet. Dit ainsi, il nest pas certain que vous reteniez cette information pourtant capitale. Mais si on vous explique que, pour le prix dune bouteille du commerce, vous pourriez boire la meme quantite deau du robinet pendant 10 ans, 5 mois et 21 jours, tout semble couler de source.Avis aux amateurs de mathematiques et a ceux qui les detestent. Nous allons vous reveler un secret : personne ne comprend vraiment les chiffres. Personne. Parce que nous sommes tous des etres humains. Et que nos cerveaux ont evolue avec de tres petits chiffres. Plus les chiffres sont grands, moins nous y sommes sensibles.Comment donner corps aux statistiques et faire parler les chiffres ? Utilisez des nombres entiers, pas trop nombreux. De preference petits. Traduisez-les en messages concrets, percutants, vivants !Les 18 techniques cles en main contenues dans ce guide visuel, pratique et inedit de communication et de comprehension des donnees chiffrees permettent de mieux saisir et presenter les chiffres pour que le declic se produise et que vous vous disiez Waouh, ça y est, jai compris ! Si vous savez vous servir des maths, vous avez une competence precieuse. Si vous savez vous en servir et mettre ce langage a la portee des autres, pour quils visualisent, (res)sentent les chiffres et sachent prendre les bonnes decisions, la, vous detenez un super-pouvoir !

A lively, practical, first-of-its-kind guide to understanding cold, clinical data and harnessing it to tell a persuasive story.__________How many hours worth of songs are on your Spotify Wrapped this year?How much is your commute time really worth?How do you work out how likely you are to get Covid based on the official statistics?How do your viewing hours track against the most popular shows on Netflix?Whether youre interested in global problems like climate change, running a business, or just grasping how few people have washed their hands between visiting the bathroom and touching you, this book will help math-lovers and math-haters alike translate the numbers that illuminate our world.Until very recently, most languages had no words for numbers greater than five - anything from six to infinity was known as lots. While the numbers in our world have become increasingly complex, our brains are stuck in the past. Yet the ability to communicate and understand numbers has never mattered more. How can we more effectively translate numbers and stats - so fundamental to the next big idea - to make data come to life?Drawing on years of research into making ideas stick, Chip Heath and Karla Starr outline six critical principles that will give anyone the tools to communicate numbers with more transparency and meaning. Using concepts such as simplicity, concreteness and familiarity, they show us how to transform hard numbers into their most engaging form, allowing us to bring more data, more naturally, into decisions in our schools, our workplaces and our society.

Hay momentos en nuestras vidas que tienen el poder de cambiar las cosas porque nos moldean, porque enriquecen nuestras experiencias, porque generan recuerdos imborrables, porque nos relanzan hacia nuevos rumbos profesionales... A traves de momentos memorables pueden ocurrir cosas maravillosas. Y este libro trata de eso. Los hermanos Heath analizan esos momentos de nuestras vidas en los que tomamos conciencia de forma abrupta de algo que nos gusta o disgusta. Esto suele ocurrir de manera impredecible y obedece mas a la serendipia que a un hecho programado. Aun asi, los autores estudian como realmente es posible crear estos momentos.

THE NEW YORK TIMES BESTSELLER''Beautifully written, brilliantly researched'' Angela Duckworth, bestselling author of GRIT''The most interesting, immediately actionable book Ive read in quite a while... If life is a series of moments, the Heath brothers have transformed how I plan to spend mine'' Adam Grant, bestselling author of ORIGINALS and OPTION B, with Sheryl Sandberg In this latest New York Times bestseller by the authors of Switch and Made to Stick, Chip and Dan Heath explore why certain brief experiences can jolt, elevate and change us - and how we can learn to create such extraordinary moments in our own life and work.