CHRISTOPHER SIMMONS

Esta cuarta entrega de la serie Diseño de logotipos recoge los últimos y más interesantes trabajos realizados en este sector,desarrollados tanto por diseñadores de renombre como por nuevos estudios de diseño y artistas interesados en las ultimastendencias. El libro ofrece una variada muestra de tecnicas creativas a traves de los ejemplos de logotipos, etiquetas yelementos de papeleria corporativa, seleccionados entre mas de 3.000 trabajos procedentes de diferentes paises. Gracias asus ilustraciones a color, tanto los profesionales del diseño como sus clientes encontraran en esta obra una valiosa fuente deinspiracion y de nuevas ideas.

For many, doing good work that also does good in the world is part of the ethos of design practice. Just Design celebrates and explores this increasingly critical aspect of design by showcasing a diverse collection of inspiring projects, people and causes. Look inside to explore more than 140 exceptional design solutions from many of the worlds leading designers and discover new work from emerging voices. Dig deeper by reading the story behind every included projectincluding 10 expanded case studies. Gain new perspective with thoughtful essays by Alissa Walker, Kate Andrews, Aaris Sherin, Alice Bybee, Cinthia Wen and Brian Collins. Energize your creative spirit with inspirational profiles and interviews with designers such as Emily Pilloton, Michael Osborne and Randy J. Hunt, and unique perspectives from Kalle Lasn, Brian Dougherty and Ric Grefe. What People Are Saying About Just Design"Just Design is the first book to offer a thoughtful, comprehensive and inspiring look at what happens when designers use their knowledge, resources and ability to create work that is concerned with positive change over cashing a check. The sample projects, interviews and contributing stories provide a contagious energy, motivation, and optimism that is hard to find in any other design book."Armin VitCo-founder, UnderConsideration"Christopher Simmons brilliant new book showcases the worldwide, world-class work designers are doing to convey what is good and important for everyone, everywhere. Just Design is proof positive that designand designerscan change the world, one design at a time."Debbie Millman President, Sterling BrandsPast President, AIGA"Through deft curation and succinct, exacting project descriptions, Christopher Simmons and his guests provide a compelling set of work that confirms the critical and unique power of social design and its practitioners."Allan ChochinovPartner, Core77Chair, SVA MFA Products of Design"Just Design is the kind of book that makes you proud to be a designer. And inspires you to be a better one."Valerie CaseyFounder, Designers Accord"Just Design should be required reading for any designer or communications professional seeking to make a difference."Joel MakowerChairman, GreenBiz Group,Author, Strategies for the Green EconomyInside:Adams Morioka Adbusters Albert Einstein Altitude Aufuldish & Warinner Bob Dylan Charles Darwin Design Army Firebelly Design Frank Chimero James Victore Karlsonwilker Lance Armstrong Mende Design MINE Modern Dog Office Pentagram Plato Stefan Sagmeister Turnstyle Vanderbyl Design Volume Inc. Winston Churchill And more...

When traffic grinds to a halt on a highway, it is rarely due to blocked lanes; it is caused by the unavoidable human urge to slow down and stare at a horrific car crash. Society shames this behavior as "rubbernecking" or morbid curiosity, dismissing it as a cruel lack of empathy. In reality, it is a hardwired, highly specialized evolutionary survival mechanism.This book explores the neurological architecture of our macabre fascinations. When the brain detects a catastrophic event, the amygdala overrides social politeness, forcing the optic nerve to lock onto the carnage. The brain is frantically downloading environmental data to learn how the disaster occurred so it can update its own internal threat-avoidance algorithms.We dissect how modern media and true crime podcasts hijack this exact survival loop, commodifying our biological need to study the destruction of others.Discover the dark side of your own attention span. Learn why looking away from a disaster is a biological impossibility.