Dan Ariely

Los procesos racionales que nos llevan a convencernos de fenómenos irracionales, al descubierto, de mano de uno de los mejores gurús en psicología cognitiva.Los procesos racionales que nos llevan a convencernos de fenomenos irracionales, al descubierto, de mano de uno de los mejoresgurus en psicologia cognitiva.La desconfianza, la incredulidad o la sospecha son reacciones racionales que, combinadas con diferentes factores como el estres, el nivel socioeconomico o la personalidad, pueden llevarnos a creer en las mas disparatadas teorias y a vivir en un mundo paralelo. DanAriely, a partir de una experiencia personal, desentraña e ilumina los engranajes que pueden llevar a cualquier persona a rechazar la confianza en la ciencia o sus conciudadanos y sumirse en la soledad y el miedo de las conspiraciones y las convicciones infundadas. No hay esfera de nuestra vida que no este contaminada por los altavoces de la desinformacion asi que entender como funcionan y como consiguen calar es fundamental para vivir el mundo que habitamos.

Combinando un gran sentido del humor y profundos conocimientos de economía conductual, Dan Ariely se adentra en el mundo absolutamente ilógico de las finanzas personales, las del día a día, para ayudar a entender por que tomamos algunas decisiones, muchas de ellas equivocadas.En Las trampas del dinero, Ariely y Kreisler (un experto financiero y gran divulgador) analizan una amplia gama de ejemplos cotidianos (por que duele menos pagar con tarjeta, las trampas que nos hacemos a nosotros mismos en el presupuesto familiar, las tentadoras ofertas a las que sucumbimos en vacaciones) para demostrar como nuestras ideas sobre la gestion del dinero a menudo estan equivocadas y nos convierten en nuestros peores enemigos.Fascinante, divertido e imprescindible, sin duda este libro es una gran inversion para todo aquel que quiera entender mejor las trampas en las que caemos a la hora de gestionar nuestro dinero para poder ahorrar, gastar de una forma mas inteligente y, en definitiva, vivir mejor.

Avec l’élection de Donald Trump, le monde a découvert avec stupéfaction le phénomène de post-vérité, ou « vérité alternative ». Or les « fake news » ne sont que l’arbre qui cache la forêt. On peut en

Avec l’élection de Donald Trump, le monde a découvert avec stupéfaction le phénomène de post-vérité, ou « vérité alternative ». Or les « fake news » ne sont que l’arbre qui cache la forêt. On peut en

ACERCA DEL LIBRO ORIGINAL Basado en diferentes datos y encuestas, Las Trampas Del Deseo muestra cómo la mente humana tiene dificultades para tomar decisiones racionales. Los ejemplos que su autor, Dan Ariely, aborda son triviales y rayan en lo comico, sin embargo, este patron de decidir irracionalmente puede traer severas consecuencias. Las investigaciones de Ariely sobre el comportamiento humano le han permitido arribar a sorprendentes conclusiones, la mayor parte de las cuales se vinculan con la economia, que han despertado el interes tanto de empresarios como de ciudadanos comunes, pues muestran los factores que mueven los impulsos del ser humano que no siempre son logicos o racionales, y que conducen a errores. Como muchos de los comportamientos del ser humano, la irracionalidad sigue un patron muy predecible, por ello, esta obra nos invita, en primer lugar, a aprender que como seres humanos tenemos cierta predisposicion a este comportamiento y, en segundo lugar, debemos comenzar a cuestionar y a prevenir nuestras reacciones. Desde la perspectiva del autor, adquirir este comportamiento puede ayudar a que las personas mejoren su vida en muchos aspectos: ahorrar para su jubilacion, proteger su salud y comportarse de manera etica. Este libro no solo se disfruta con placer, sino que es un llamado a la reflexion para promover decisiones mas certeras en la vida personal y profesional a partir de la comprension de como funciona el mundo. Las Trampas Del Deseo fue publicado en 2008 y ampliado en 2010.

Internationally bestselling author Dan Ariely brings his unique perspective to bear on a maelstrom of lifes problems from how to deal with a Christmas card list thats fast becoming unmanageable to whether or not you should have children.Ariely changed the way we view ourselves, how we think and how we act, with his book Predictably Irrational. In his immensely popular Wall Street Journal advice column, where readers Ask Ariely for his help with various dilemmas, he provides a logical view on the seemingly illogical, shedding light on the most curious minutiae of human behaviour.With a helping hand from legendary New Yorker cartoonist William Haefeli, Arielys new book will make you laugh at the ridiculous aspects of our daily existence just as you gain a new perspective on how to handle the inevitable challenges that life brings us all.

Mezcla de cuento, ciencia y cómic, esta historia acerca a los lectores más jóvenes al pensamiento de Dan Ariely, famoso divulgador de las ciencias de la conducta.David se metió en graves problemas. No hizo la tarea, sus papas (mejor conocidos como el Alto Mando) ya se enteraron y van a tomar medidas drasticas: tal vez cancelen el fin de semana en casa de su mejor amigo, ¡y ni hablar de la bici nueva! Por fortuna, tiene un aliado: Dot, un perro robot que sabe de ciencia. Asi, gracias a unos audaces experimentos cientificos, David se convierte en el Profesor D y demuestra que ningun adulto en casa puede dar lecciones de disciplina Claro, eso a sus papas no les hace gracia, ¡y el sigue sin hacer la tarea! ¿Podra nuestro heroe escapar de ella y del Alto Mando?¡Y al final del libro encontraras una guia para hacer experimentos como los de David!

Por que razão as pessoas aceitam a desinformação e abraçam as teorias da conspiração?Das redes sociais aos debates políticos, das conversas casuais no café até aquelas tidas nas nossas relações mais

Pourquoi la période des soldes nous pousse-t-elle à acheter des choses dont nous n’avons aucun besoin ? Pourquoi sommes-nous persuadés qu’une aspirine à 50 centimes nous guérit plus sûrement qu’une a

In todays fast-paced world, its tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books youll love, Joosrs brief and accessible eBook summaries fit into your life. Find out more at joosr.com. As logical as we think we are, weve all made completely irrational decisions. Most of us make at least one every day. Discover the predictable patterns behind irrationality and put your rational mind back in charge. Every day, thousands of decisions-both big and small-make up our daily lives. We may think we make the most rational decisions, but in reality our brain frames our options in completely irrational ways before we even make a choice. In Predictably Irrational, Dan Ariely reveals that this irrational decision-making is actually based on predictable patterns, and by recognizing these patterns we can all make better decisions in every aspect of our lives. You will learn:· Why comparing options leads to bad decisions· Why a free gift might end up costing you more than you ever planned to spend· How marketers use your brains irrational thought patterns to manipulate you, and how you can fight back.

Three-time New York Times bestselling author Dan Ariely teams up with legendary The New Yorker cartoonist William Haefeli to present an expanded, illustrated collection of his immensely popular Wall Street Journal social science advice column, "Ask Ariely".Behavioral economist Dan Ariely revolutionized the way we think about ourselves, our minds, and our actions in his books Predictably Irrational, The Upside of Irrationality, and The Honest Truth about Dishonesty. Ariely applies this scientific analysis of the human condition in his "Ask Ariely" Q & A column in the Wall Street Journal, in which he responds to readers who write in with personal conundrums ranging from the serious to the curious: What can you do to stay calm when youre playing the volatile stock market? Whats the best way to get someone to stop smoking? How can you maximize the return on your investment at an all-you-can-eat buffet? Is it possible to put a price on the human soul? Can you ever rationally justify spending thousands of dollars on a Rolex? In Ask Ariely, a broad variety of economic, ethical, and emotional dilemmas are explored and addressed through text and images. Using their trademark insight and wit, Ariely and Haefeli help us reflect on how we can reason our way through external and internal challenges. Readers will laugh, learn, and most importantly gain a new perspective on the psychology of our daily lives and how to deal with the inevitable problems that plague us.

A lively tour through the impulses that cause many of us to cheat, the book offers especially keen insights into the ways in which we cut corners while still thinking of ourselves as moral people. TimeDan Ariely, behavioral economist and New York Times bestselling author of Predictably Irrational and The Upside of Irrationality, returns with a thought-provoking work that challenges our preconceptions about dishonesty and urges us to take an honest look at ourselves.Does the chance of getting caught affect how likely we are to cheat?How do companies pave the way for dishonesty?Does collaboration make us more or less honest?Does religion improve our honesty?Most of us think of ourselves as honest, but, in fact, we all cheat. From Washington to Wall Street, the classroom to the workplace, unethical behavior is everywhere. None of us is immune, whether its a white lie to head off trouble or padding our expense reports. In The (Honest) Truth About Dishonesty, award-winning author Dan Ariely shows why some things are easier to lie about than others; how getting caught matters less than we think in whether we cheat; and how business practices pave the way for unethical behavior, both intentionally and unintentionally. Ariely explores how unethical behavior works in the personal, professional, and political worlds, and how it affects all of us, even as we think of ourselves as having high moral standards. But all is not lost. Ariely also identifies what keeps us honest, pointing the way for achieving higher ethics in our everyday lives.With compelling personal and academic findings, The (Honest) Truth About Dishonesty will change the way we see ourselves, our actions, and others.Arielys groundbreaking research reveals the hidden forces behind our choices:The Fudge Factor Theory: Why do we cheat, but only by a little? Arielys landmark theory explains how we bend the rules just enough to profit from dishonesty while still feeling good about ourselves. Rationalizing Dishonesty: From padding an expense report to telling a white lie, discover the surprising mental gymnastics we use to justify our own unethical behavior. The Power of Moral Reminders: Could simply trying to recall the Ten Commandments stop someone from cheating? Explore the simple triggers that can reactivate our sense of ethics when we need it most. Workplace and Social Influences: Find out how everything from collaborating with coworkers to observing a single dishonest act can dramatically change our own willingness to be dishonest.

Dan Arielys three New York Times bestselling books on his groundbreaking behavioral economics research, Predictably Irrational, The Upside of Irrationality, and The (Honest) Truth About Dishonesty, are now available for the first time in a single volume. This ebook has been optimised for reading on colour screens. The majority of the text will appear the same across all devices, but there is one exercise that will not work unless viewed on a colour screen.

New York Times bestselling author, Dan Ariely, teams up with financial comedian and writer Jeff Kreisler, to delve into the truly irrational world of personal finance, blending humor and behavioral economics to help people understand the psychology behind their financial decisions and show them how they can make better ones. He entertains critical questions such as these: Why is paying for things painful? Why are we comfortable overpaying for something in the present just because weve overpaid for it in the past? Why is it easy to pay $4 for a soda on vacation, when we wouldnt spend more than $1 on that same soda at our local grocery store? We think of money as numbers, values, and amounts, but when it comes down to it, when we actually use our money, we engage our hearts more than our heads. Emotions play a powerful role in shaping our financial behavior and spending habits, often making us our own worst enemies as we try to save, access value, and spend responsibly. In Dollars and Sense, bestselling author and behavioral economist Dan Ariely teams up with financial comedian and writer Jeff Kreisler to challenge many of our most basic assumptions about the precarious relationship between our brains and our money. In doing so, they undermine many of personal finances most sacred beliefs and explain how we can override some of our own instincts to make better financial choices.The result is a fascinating look at the psychology of money that not only reveals the rationale behind our most head-scratching financial choices but also offers clear guidance for navigating the treacherous financial landscape of the brain. Fascinating, engaging, funny, and essential, Dollars and Sense provides the practical tools we need to understand and improve our financial choices, save and spend smarter, and ultimately live better.

In this thoughtful, moving, and well-written book, Dan Ariely narrates his personal and professional journey to understand the world of misbelievers and conspiracy theories, and offers insights and tips that will hopefully help all of us protect our fragile social fabric from being torn apart by disinformation and distrust.Yuval Harari, bestselling author of SapiensMisbelief is an urgent examination of the human attraction to misinformation. This timely book can provide a crucial foundation for building a more empathetic and informed society.Daniel H. Pink, #1 New York Times bestselling author of The Power of RegretThe renowned social scientist, professor, and bestselling author of Predictably Irrational delivers his most urgent and compelling bookan eye-opening exploration of the human side of the misinformation crisisexamining what drives otherwise rational people to adopt deeply irrational beliefs.Misinformation affects all of us on a daily basisfrom social media to larger political challenges, from casual conversations in supermarkets, to even our closest relationships. While we recognize the dangers that misinformation poses, the problem is complexfar beyond what policing social media alone can achieveand too often our limited solutions are shaped by partisan politics and individual interpretations of truth.In Misbelief, preeminent social scientist Dan Ariely argues that to understand the irrational appeal of misinformation, we must first understand the behavior of misbeliefthe psychological and social journey that leads people to mistrust accepted truths, entertain alternative facts, and even embrace full-blown conspiracy theories. Misinformation, it turns out, appeals to something innate in all of uson the right and the leftand it is only by understanding this psychology that we can blunt its effects. Grounded in years of study as well as Arielys own experience as a target of disinformation, Misbelief is an eye-opening and comprehensive analysis of the psychological drivers that cause otherwise rational people to adopt deeply irrational beliefs. Utilizing the latest research, Ariely reveals the key elementsemotional, cognitive, personality, and socialthat drive people down the funnel of false information and mistrust, showing how under the right circumstances, anyone can become a misbeliever.Yet Ariely also offers hope. Even as advanced artificial intelligence has become capable of generating convincing fake news stories at an unprecedented scale, he shows that awareness of these forces fueling misbelief make us, as individuals and as a society, more resilient to its allure. Combating misbelief requires a strategy rooted not in conflict, but in empathy. The sooner we recognize that misbelief is above all else a human problem, the sooner we can become the solution ourselves.

Los procesos racionales que nos llevan a convencernos de fenómenos irracionales, al descubierto, de mano de uno de los mejores gurús en psicología cognitiva. La desconfianza, la incredulidad o la sospecha son reacciones racionales que, combinadas con diferentes factores como el estres, el nivel socioeconomico o la personalidad, pueden llevarnos a creer en las mas disparatadas teorias y a vivir en un mundo paralelo. Dan Ariely , a partir de una experiencia personal, desentraña e ilumina los engranajes que pueden llevar a cualquier persona a rechazar la confianza en la ciencia o sus conciudadanos y sumirse en la soledad y el miedo de las conspiraciones y las convicciones infundadas. No hay esfera de nuestra vida que no este contaminada por los altavoces de la desinformacion asi que entender como funcionan y como consiguen calar es fundamental para vivir el mundo que habitamos.

Bestselling author Dan Ariely reveals fascinating new insights into motivationshowing that the subject is far more complex than we ever imagined.Every day we work hard to motivate ourselves, the people we live with, the people who work for and do business with us. In this way, much of what we do can be defined as being motivators. From the boardroom to the living room, our role as motivators is complex, and the more we try to motivate partners and children, friends and coworkers, the clearer it becomes that the story of motivation is far more intricate and fascinating than weve assumed.Payoff investigates the true nature of motivation, our partial blindness to the way it works, and how we can bridge this gap. With studies that range from Intel to a kindergarten classroom, Ariely digs deep to find the root of motivationhow it works and how we can use this knowledge to approach important choices in our own lives. Along the way, he explores intriguing questions such as: Can giving employees bonuses harm productivity? Why is trust so crucial for successful motivation? What are our misconceptions about how to value our work? How does your sense of your mortality impact your motivation?

Blending humor and behavioral economics, the New York Times bestselling author of Predictably Irrational delves into the truly illogical world of personal finance to help people better understand why they make bad financial decisions, and gives them the knowledge they need to make better ones.Why does paying for things often feel like it causes physical pain?Why does it cost you money to act as your own real estate agent?Why are we comfortable overpaying for something now just because weve overpaid for it before?In Dollars and Sense, world renowned economist Dan Ariely answers these intriguing questions and many more as he explains how our irrational behavior often interferes with our best intentions when it comes to managing our finances. Partnering with financial comedian and writer Jeff Kreisler, Ariely takes us deep inside our minds to expose the hidden motivations that are secretly driving our choices about money.Exploring a wide range of everyday topicsfrom credit card debt and household budgeting to holiday salesAriely and Kreisler demonstrate how our ideas about dollars and cents are often wrong and cost us more than we know. Mixing case studies and anecdotes with tangible advice and lessons, they cut through the unconscious fears and desires driving our worst financial instincts and teach us how to improve our money habits.Fascinating, engaging, funny, and essential, Dollars and Sense is a sound investment, providing us with the practical tools we need to understand and improve our financial choices, save and spend smarter, and ultimately live better.

Fascinating and provocative, Arielys The Truth About Dishonesty is an insightful and brilliantly researched take on cheating, deception and willpower. Internationally bestselling author Ariely pulls no punches when it comes to home truths. Previous titles PREDICTABLY IRRATIONAL and THE UPSIDE OF IRRATIONALITY have becomes classics in their field, revealing unexpected and astonishing traits that run through modern humankind. Now acclaimed behavioural economist Dan Ariely delves deeper into the dark and murky recesses of contemporary psychology, daring to ask the big questions: What makes us cheat? How and why do we rationalise deception of ourselves and other people, and make ourselves wishfully blind to the blindingly obvious? What affects our infuriatingly intangible willpower and how can we catch the cheating bug from other bad apples? If youve ever wondered how a whole company can turn a blind eye to evident misdemeanours within their ranks, whether people are born dishonest and whether you can really be successful by being totally, brutally honest, then Dan has the answers, and many more. This ebook has been optimized for reading on colour screens. The majority of the text will appear the same across all devices, but there is one exercise that will not work unless viewed on a colour screen.