DAVID SHIPLEY

Send—the classic guide to email for office and home—has become indispensable for readers navigating the impersonal, and at times overwhelming, world of electronic communication. Filled with real-life email success (and horror) stories and a wealth of useful and entertaining examples, Send dissects all the major minefields and pitfalls of email. It provides clear rules for constructing effective emails, for handheld etiquette, for handling the "emotional email," and for navigating all of today's hot-button issues. It offers essential strategies to help you both better manage the ever-increasing number of emails you receive and improve the ones you send. Send is now more than ever the essential book about email for businesspeople and professionals everywhere.

Repleto de trucos e instrucciones prácticas, Enviar es una fuente inagotable de recursos para cualquier persona que use el correo electrónico. El efecto de desinhibición que tiene la red nos ha llevado a todos alguna vez a enviar mensajes inadecuados, demasiado familiares o formales, y fuera de tono. En la epoca en que se escribian cartas una practica en vias de extincion, teniamos todo el tiempo del mundo para releer y reescribir antes de cerrar el sobre, y las cartas incendiarias eran mucho menos frecuentes que los correos electronicos ofensivos. Este ingenioso manual proporciona las orientaciones esenciales para problemas tan vitales como el uso del envio de copia, la eleccion entre responder a secas o responder a todos, el peligro del asunto urgente (que termina recordando al cuento de Pedro y el lobo) y la seleccion del titulo adecuado, el saludo, la despedida o la manera disculparse... En resumen, una obra absolutamente esencial para comunicarse correctamente en cualquier situacion a traves del correo electronico.

The essential guide or anyone navigating the often overwhelming world of email. Sendthe classic guide to email for office and homehas become indispensable for readers navigating the impersonal, and at times overwhelming, world of electronic communication. Filled with real-life email success (and horror) stories and a wealth of useful and entertaining examples, Send dissects all the major minefields and pitfalls of email. It provides clear rules for constructing effective emails, for handheld etiquette, for handling the emotional email, and for navigating all of todays hot-button issues. It offers essential strategies to help you both better manage the ever-increasing number of emails you receive and improve the ones you send. Send is now more than ever the essential book about email for businesspeople and professionals everywhere.