Gary Schwartz

As a retailer, how can you leverage mobile technology to increase sales? Fast Shopper, Slow Store will show you how.From Best Buy to Borders, retail stores are closing their doors forever. More and more, consumers are looking to their mobile devices for the best products and the cheapest deals, and they all want to buy it fasterat the touch of a button. The shop has lost it connection to this shopper. Gary Schwartz has been at the frontlines of the mobile industry for over a decade, and this book is about what companies can do to build the mobile tools necessary to reestablish a relationship with their mobile shoppers. Rich with examplesfrom Amazon to Barnes and Noble to GoogleSchwartz gives a step-by-step approach to harnessing and executing the strategies necessary for companies to move into the mobile sphereand see lasting, lucrative results.

We live in a world where our mobile devices have become extensions of ourselves. We depend on them for instant connections to entertainment, social media, news, and deals. The phone has become our ticket, loyalty card, and catchall wallet.Networks are faster, phones are smarter, and the mobile shopper is ready to spend money now. What can a business do to maximize the mobile buying power of the new impulse consumer? Gary Schwartz has written a groundbreaking book that outlines the history of the mobile industry and shows just how businesses can build up their mobile platforms to maximize online sales. Hell explain: How to minimize barriers between the shopper and a sale. How marketers can connect and, more important, reconnect with loyal shoppers. The technology available nowand whats coming soonand how to pick a solution that will deliver results.But like Blink or Freakonomics, this isnt just a book for businesses. Its also an eye-opening look into the ways our economy is changing every second of every day. Gary Schwartz analyzes a phenomenon thats modifying peoples actions and challenges our assumptions about our behavior as consumers. Anyone interested in the ways our behavior as shoppers is changingand what we can do to better harness this opportunitywill find this book to be essential reading.

Un libro de referencia sobre el famoso maestro, cuyo trabajo se enmarca en lo que los historiadores distinguen como Edad de Oro holandesa. Junto a magníficas ilustraciones de sus obras más celebres, el estudioso Gary Schwartz nos narra la vida y obra del maestro, contextualizandola en su marco artistico e historico.