Gavin Lucas

Este libro muestra las tácticas variadas y la inventiva que utilizan en la actualidad las grandes marcas o las organizaciones y personas sin ánimo de lucro para promocionar sus ideas o sus productos. Hay proyectos tales como: peines afro gigantes colocados en arbustos recortados, un cerdo inflable encajado en un estrecho callejon de Toronto, un flash mob de bailarines o una version de la Capilla Sixtina en el techo de una estacion de ferrocarril alemana.

BMX bikes are iconic. Theres something about them that appeals to kids, adults and cyclists. And, of course, BMX is now an Olympic sport.Rad Rides is the most in-depth exploration of the world of BMX bikes through their riders and the culture that surrounds them. The introduction explains and contextualizes the birth of BMX culture and where it is now, while the main body features bikes ranging from those that are well-worn through years of riding to beautiful, sculptural works of art gleaming, built-but-never-ridden keepsakes. The featured bikes are organized decade by decade and are BMXs drawn from the best collections in the world. There are also in-depth details of specifications and interviews with some of the collectors, many of whom have had their bikes exclusively shot for the book. This is the indispensable companion for anyone who loves the BMX.