JAMES W. CORTADA

Con base en la administración por procesos, el uso del conocimiento y la tecnología, los autores ofrecen un enfoque holístico del cambio, basado en la pericia, experiencia y una historia que destaca, entre otras cosas, la propia transformación de IBM...

A guide to information as the transformative tool of modern business.While we have been preoccupied with the latest i-gadget from Apple and with Googles ongoing expansion, we may have missed something: the fundamental transformation of whole firms and industries into giant information-processing machines. Today, more than eighty percent of workers collect and analyze information (often in digital form) in the course of doing their jobs. This book offers a guide to the role of information in modern business, mapping the use of information within work processes and tracing flows of information across supply-chain management, product development, customer relations, and sales. The emphasis is on information itself, not on information technology. Information, overshadowed for a while by the glamour and novelty of IT, is the fundamental component of the modern corporation.In Information and the Modern Corporation, longtime IBM manager and consultant James Cortada clarifies the differences among data, facts, information, and knowledge and describes how the art of analytics has all but eliminated decision making based on gut feeling, replacing it with fact-based decisions. He describes the working style of road warriors, whose offices are anywhere their laptops and cell phones are and whose deep knowledge of a given topic becomes their medium of exchange.Information is the core of the modern enterprise, and the use of information defines the activities of a firm. This essential guide shows managers and employees better ways to leverage informationby design and not by accident.

A former IBM employee offers an authoritative history of the successes and failures of one of the most influential American companies of the last century. For decades, IBM shaped the way the world did business. IBM products were in every large organization, and IBM corporate culture established a management style that was imitated by companies around the globe. It was Big Bluean icon. And yet over the years, IBM has gone through both failure and success, surviving flatlining revenue and forced reinvention. The company almost went out of business in the early 1990s, then came back strong with new business strategies and an emphasis on artificial intelligence. In this authoritative, monumental history, James Cortada tells the story of one of the most influential American companies of the last century. A historian who worked at IBM for many years, Cortada examines IBM throughout the decades, offering insights on the companys: Technology Breakthroughs Business Culture Global expansion Regulatory and Legal Issues CEOs The secret to IBMs unequalled longevity in the information technology market, Cortada shows, is its capacity to adapt to changing circumstances and technologies.

La Guerra Civil española fue uno de los conflictos más prolongados, sangrientos y brutales de la historia moderna. Un buen número de oficiales extranjeros acudieron a nuestro país para observar e inf