John Maeda

La sencillez y levedad de artilugios como el iPod han popularizado la simplicidad. Pero en ocasiones, nos vemos atrapados en una paradoja: deseamos algo sencillo y fácil de utilizar, pero que sea capaz de realizar todas aquellas cosas complejas que deseamos que haga. En Las leyes de la simplicidad, John Maeda proporciona las claves: diez leyes que equilibran la simplicidad y la complejidad en los negocios, la tecnologia y el diseño, pero tambien en la vida, pues segun Maeda este libro expresa su lucha por comprender el sentido de la existencia desde su condicion de tecnologo humanista.Escrito con los mismos principios que postula, Las leyes de la simplicidad es un libro que se lee de una sentada, divertido y audaz no solo por su provocativo, libre y ludico enfoque de los problemas derivados de un mundo cada vez mas complejo, sino por una prosa directa y clara que encarna a la perfeccion la maxima ley, la numero 10, que Maeda denomina La unica: La simplicidad consiste en sustraer lo que es obvio y añadir lo especifico. Sea usted bienvenido a esta experiencia creativa.

The work of digital design guru John Maeda as an educator and director of the Aesthetics and Computation Group at the MIT Media Lab has never before been fully revealed. Seven years of intensive research with gifted students has resulted in incredible advances in digital and interaction design, and many of the programme's graduates are now considered leaders in their field. This book presents the most fascinating work, arranged by themes that apply to today's digital design issues: programmatic space, living information, typography, tools, interaction design and education. Each section also ...

Lessons for a new generation of leaders on teamwork, meetings, conversations, free food, social media, apologizing, and other topics.When designer and computer scientist John Maeda was tapped to be president of the celebrated Rhode Island School of Design in 2008, he had to learn how to be a leader quickly. He had to transform himself from a tenured professorwith a love of argument for arguments sake and the freedom to experimentinto the head of a hierarchical organization. The professor is free to speak his mind against the man. The college president is the man. Maeda has had to teach himself, through trial and error, about leadership. In Redesigning Leadership, he shares his learning process. Maeda, writing as an artist and designer, a technologist, and a professor, discusses intuition and risk-taking, transparency, and all the things that a conversation can do that an email cant. In his transition from MIT to RISD he finds that the most effective way to pull people together is not social networking but free food. Leading a team? The best way for a leader to leverage the collective power of a team is to reveal his or her own humanity. Asked if he has stopped designing, Maeda replied (via Twitter) Im designing how to talk about/with/for our #RISD community. Maedas creative nature makes him a different sort of leaderone who prizes experimentation, honest critique, and learning as you go. With Redesigning Leadership, he uses his experience to reveal a new model of leadership for the next generation of leaders.

John Maeda is one of the worlds preeminent thinkers on technology and design, and in How to Speak Machine, he offers a set of simple laws that govern not only the computers of today, but the unimaginable machines of the future. Machines are already more powerful than we can comprehend, and getting more powerful at an exponential pace. Once set in motion, algorithms never tire. And when a programs size, speed and endlessness combine with its ability to learn and transform itself, the outcome can be unpredictable and dangerous. Take the seemingly instant transformation of Microsofts chatbot into a hate-spewing racist, or how crime-predicting algorithms reinforce racial bias. How To Speak Machine provides a coherent framework for todays product designers, business leaders and policymakers to grasp this brave new world. Drawing on his wide-ranging experience from engineering to computer science to design, Maeda shows how businesses and individuals can identify opportunities afforded by technology to make world-changing and inclusive products while avoiding the pitfalls inherent to the medium.

Ten laws of simplicity for business, technology, and design that teach us how to need less but get more.Finally, we are learning that simplicity equals sanity. Were rebelling against technology thats too complicated, DVD players with too many menus, and software accompanied by 75-megabyte "read me" manuals. The iPods clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something thats simple and easy to use, but also does all the complex things we might ever want it to do. In The Laws of Simplicity, John Maeda offers ten laws for balancing simplicity and complexity in business, technology, and designguidelines for needing less and actually getting more.Maedaa professor in MITs Media Lab and a world-renowned graphic designerexplores the question of how we can redefine the notion of "improved" so that it doesnt always mean something more, something added on.Maedas first law of simplicity is "Reduce." Its not necessarily beneficial to add technology features just because we can. And the features that we do have must be organized (Law 2) in a sensible hierarchy so users arent distracted by features and functions they dont need. But simplicity is not less just for the sake of less. Skip ahead to Law 9: "Failure: Accept the fact that some things can never be made simple." Maedas concise guide to simplicity in the digital age shows us how this idea can be a cornerstone of organizations and their productshow it can drive both business and technology. We can learn to simplify without sacrificing comfort and meaning, and we can achieve the balance described in Law 10. This law, which Maeda calls "The One," tells us: "Simplicity is about subtracting the obvious, and adding the meaningful."

Buscar la simplicidad puede llevarnos a una paradoja: desear algo sencillo y fácil de usar, y que al mismo tiempo sea capaz de realizar todas aquellas tareas complejas que necesitamos que haga.En este libro, John Maeda proporciona la clave: diez leyes que equilibran la simplicidad y la complejidad no solo en los negocios, la tecnologia y el diseño, sino tambien aplicables a todos los ambitos de la vida. Escrito con los mismos principios que postula, el autor nos invita de una manera amena y provocativa a ir a lo esencial, a lo simple, y desde alli, construir un mundo con mas sentido, aceptando incluso que hay cosas que no se pueden simplificar.

Buscar la simplicidad puede llevarnos a una paradoja: desear algo sencillo y fácil de usar, y que al mismo tiempo sea capaz de realizar todas aquellas tareas complejas que necesitamos que haga.En este libro, John Maeda proporciona la clave: diez leyes que equilibran la simplicidad y la complejidad no solo en los negocios, la tecnologia y el diseño, sino tambien aplicables a todos los ambitos de la vida. Escrito con los mismos principios que postula, el autor nos invita de una manera amena y provocativa a ir a lo esencial, a lo simple, y desde alli, construir un mundo con mas sentido, aceptando incluso que hay cosas que no se pueden simplificar.

La sencillez y levedad de artilugios como el iPod han popularizado la simplicidad. Pero en ocasiones, nos vemos atrapados en una paradoja: deseamos algo sencillo y fácil de utilizar, pero que sea capaz de realizar todas aquellas cosas complejas que deseamos que haga. En Las leyes de la simplicidad, John Maeda proporciona las claves: diez leyes que equilibran la simplicidad y la complejidad en los negocios, la tecnología y el diseño, pero también en la vida, pues según Maeda este libro expresa su lucha por comprender el sentido de la existencia desde su condición de tecnólogo humanista. Escrito con los mismos principios que postula, Las leyes de la simplicidad es un libro que se lee de una sentada, divertido y audaz no sólo por su provocativo, libre y lúdico enfoque de los problemas derivados de un mundo cada vez más complejo, sino por una prosa directa y clara que encarna a la perfección la máxima ley, la número 10, que Maeda denomina LA ÚNICA: "La simplicidad consiste en sustraer lo que es obvio y añadir lo específico". Sea usted bienvenido a esta experiencia creativa. «Las leyes de la simplicidad es una guía clara y penetrante para hacer de la simplicidad la característica primordial de nuestros productos; pero también un mapa de carreteras para construir un mundo con más sentido.» Andrea Ragnetti, Consejo de Dirección de la Royal Philips Electronics «Las leyes de la simplicidad es profundamente optimista y muy ameno, a la par que científico, como cabe esperar de Maeda. Son también las cien páginas más convincentes sobre diseño que he leído este año.» Rob Forbes, fundador de Design Within Reach