Kevin Roberts

Cuando se debate qué será lo próximo en el marketing, las comunicaciones y los medios, la voz de Kevin Roberts es clara y convincente.Roberts es CEO Worldwide, Saatchi & Saatchi, Ideas Company. P

"Para que las grandes marcas puedan sobrevivir, necesitan crear Lealtad Más Allá De La Razón. Ésa es la única forma en la que podrán diferenciarse de las millones de insulsas marcas sin futuro. El secreto esta en el uso del Misterio, la Sensualidad y la Intimidad. Del compromiso con estos tres poderosos conceptos surgen las Lovemarks, que son el futuro mas alla de las marcas".Kevin Roberts cree apasionadamente que el Amor es un elemento clave para el exito de las empresas. En Lovemarks, una innovadora aproximacion a la filosofia empresarial, Kevin Roberts analiza la evolucion que va desde los productos a las "trademarks", y de estas a las marcas, y la necesidad de dar el siguiente paso hacia las Lovemarks.El analisis critico y acerado de Kevin Roberts sobre las marcas engancha desde la primera linea. Su dictamen es muy sencillo: las marcas se han desinflado.¿La solucion? Crear productos y experiencias que sean capaces de construir vinculos emocionales de larga duracion con sus consumidores.La idea de que las Lovemarks pertenecen a sus consumidores, y no a las empresas, es clave. Este libro demuestra que no son solo los gurus de los negocios, sino esas personas tan especiales que Kevin Roberts llama "Consumidores Inspiradores", los que pueden moldear el futuro de la economia.Lovemarks refleja la vision de un dinamico lider empresarial que cree fervientemente que las relaciones emocionales y las personas inspiradoras pueden cambiar el mundo.El idealismo del Amor es el nuevo realismo de la empresa. Forjando Respeto e inspirando Amor, la empresa puede cambiar el mundo.Kevin Roberts

AN INSTANT NATIONAL BESTSELLER WITH A FOREWORD BY J.D. VANCEHeritage Foundation president Kevin Roberts outlines a peaceful "Second American Revolution" for voters looking to shift the power back into the hands of the people.America is on the brink of destruction. A corrupt and incompetent elite has uprooted our way of life and is brainwashing the next generation. Many so-called conservatives are as culpable as their progressive counterparts.In this ambitious and provocative book, Heritage Foundation President Dr. Kevin Roberts announces the arrival of a New Conservative Movement. A powerful work of political commentary, his message is simple: Global elites your time is up.Dawns Early Light blazes a promising path for American renewal, showing the American people how to take back their country. Chapter by chapter, it identifies institutions that conservatives need to build, others that we need to take back, and more still that are too corrupt to save: Ivy League colleges, the FBI, the New York Times, the National Institute of Allergy and Infectious Diseases, the Department of Education, BlackRock, the Bill and Melinda Gates Foundation, the National Endowment for Democracy, to name a few.All these need to be dissolved if the American way of life is to be passed down to future generations.The good news is, were going to win.The Swamp is so drunk on power that the elites dont realize the ground is moving beneath their feet. In Washington, they wear foreign flags on their lapels, but they dont protect our border. They wave around the Constitution, but they dont respect its wisdom. They appeal to Reagan, but Reagan would never put up with this non-sense.Their decadence will be their downfall. A new day is here, and a new vision for national conservatism is rising.This is the battle plan for taking back America:Populist Conservatism: Discover a new movement that declares war on global elites and the D.C. Swamp, shifting power from a corrupt establishment back to the American people. Dismantling the Establishment: Learn why institutions like the FBI, Ivy League colleges, and major media outlets must be dissolved to preserve the American way of life for future generations. An Offensive Strategy: Move beyond simply playing defense. Roberts outlines a clear, offensive plan for how conservatives canand willwin the fight for Americas future. Family-First Fusionism: Put the American family back at the center of the conservative movement with policies that serve moms, dads, and kidsnot global corporations.