Michael Easter

Una apasionante aventura al corazón de Alaska para descubrir por qué una vida cómoda nos hace más frágiles e infelices. Hoy, más que nunca, vivimos en condiciones de extrema comodidad. Nunca nos que

Una apasionante aventura al corazón de Alaska para descubrir por qué una vida cómoda nos hace más frágiles e infelices.Hoy, más que nunca, vivimos en condiciones de extrema comodidad. Nunca nos quedamos sin comida, no sufrimos temperaturas extremas y nuestro principal reto es alcanzar y mantener una relativa estabilidad. Sin embargo, este estilo de vida podria ser la principal causa de todos nuestros males fisicos y mentales. En este libro, el galardonado periodista Michael Easter emprende un viaje en solitario a una de las zonas mas salvajes del planeta para descubrirnos el gran secreto de nuestro bienestar: la incomodidad.A lo largo de su periplo se cruzara con ermitaños, aventureros, monjes y cientificos que le desvelaran una de las grandes paradojas que rige nuestras vidas: por que alejarnos del confort nos sienta tan bien. Desde las practicas ancestrales japonesas que utilizan los atletas de elite hasta los ritos iniciaticos de las tribus mas aisladas del mundo, pasando por los ultimos avances de la neurociencia sobre el cansancio y la ansiedad, La trampa del confort demuestra por que exponernos a condiciones limite puede ayudarnos a reconectar con nuestra naturaleza mas primitiva y alcanzar asi una vida mas saludable y placentera.

The New York Times Bestseller *** As featured on The Joe Rogan Experience and Diary of a CEO ***Are we hardwired to crave more? From food and stuff to information and influence, why can't we ever get enough?Michael Easter, author of The Comfort Crisis and one of the world's leading experts on behavior change, shows that the problem isn't you. The problem is the scarcity loop, left over from our ancient ancestors, who had to constantly seek and consume to survive. For the scarcity loop to work, you need three things: opportunity, unpredictable rewards and quick repeatability.

De muitas maneiras, estamos mais confortáveis do que jamais estivemos. Mas será que nossas vidas protegidas, com temperaturas controladas, alimentos em excesso e falta de desafios poderiam, na verdade, ser as principais causas de muitos dos nossos problemas de saude fisica e mental mais urgentes? Nesta investigaço emocionante, o premiado jornalista Michael Easter vai em busca de visionarios reclusos, pesquisadores geniais e disruptivos, e pioneiros do condicionamento da mente e do corpo que esto desvendando os segredos de uma soluço contraintuitiva para aperfeiçoar a vida: o desconforto. A Crise do Conforto e um chamado corajoso para sair da sua zona de conforto e explorar o que ha de selvagem dentro de si. "Um apelo no convencional para nadar contra a corrente do conforto e da comodidade. Esta obra no e para os fracos, de coraço mole, mas para os que so fortes ou que buscam ser. Uma boa leitura que desafia a sabedoria convencional sobre o modo de viver."- JAMES CLAPPER, ex-diretor da Inteligencia Nacional dos EUA

NEW YORK TIMES BESTSELLER The author of The Comfort Crisis asks: Are we hardwired to crave more? From food and stuff to information and influence, why cant we ever get enough?Reveals the biological and evolutionary foundations behind your brains fixations, so you can stop seeking and start living.Melissa Urban, Whole30 CEO and author of The Book of BoundariesHave you ever found yourself wondering Why do I want more than I have? Michael Easter, author of The Comfort Crisis and one of the worlds leading experts on behavior change, shows that the problem isnt you. The problem is your scarcity mindset, left over from our ancient ancestors. They had to constantly seek and consume to survive because vital survival tools like food, material goods, information, and power were scarce and hard to find.But with our modern ability to easily fulfill our ancient desire for more, our hardwired scarcity brain is now backfiring. And new technology and institutionsfrom dating and entertainment apps to our food and economic systemsare exploiting our scarcity brain. Theyre bombarding us with subversive scarcity cues, subtle triggers that lead us into low-reward cravings that hurt us in the long run. Scarcity cues can be direct and all-encompassing, like a sagging economy. Or they can be subtle and slight, like our neighbor buying a shiny new car.Easter traveled the world to consult with remarkable innovators and leading scientists who are finding surprising solutions for our scarcity brain. He discovered simple tactics that can move us towards an abundance mindset, cement healthy habits, and allow us to live our lives to the fullest and appreciate what we have, including how to: Detect hidden scarcity cues to stop cravings before they start, from a brilliant slot machine designer in a Las Vegas casino laboratory Turn alone time into the ultimate happiness hack, from artisanal coffee-making Benedictine monks Reignite your exploration gene for a more exciting and fulfilling life, from an astronaut onboard the International Space Station Reframe how we think about and fix addiction and bad habits, from Iraqs chief psychiatrist Recognize when you have enough, from a woman who left a million-dollar career path to adventure the worldOur world is overloaded with everything were built to crave. The fix for scarcity brain isnt to blindly aim for less. Its to understand why we crave more in the first place, shake our worst habits, and use what we already have better. Then we can experience life in a new waya more satisfying way.

"Easter makes rucking accessible, sustainable, and surprisingly fun, showing you how to build strength, endurance, and mental resilience just by taking a walk." - Melissa Urban, Whole30 co-founder and CEOFrom the New York Times bestselling author of The Comfort Crisis comes the definitive guide to the fast-growing sport of ruckingor walking with weightas a daily practice that can change body and mind for the better with every step.In recent years, walking with weight, also known as rucking, has exploded in popularity due to its multifaceted benefits including improved fitness, strength, and mental well-being. Its a risk-free, full-body workout that improves metabolic health and helps prevent chronic diseases and depression. Now, bestselling author Michael Easter, the avid rucker the New York Times credits with ushering in the trend, is sharing everything you need to know in the ultimate book on weighted walking.With this practical guide, you will learn: How to start your own weighted walking routine by choosing the right weight and loading your pack correctly Advice for warming up, fueling, and preventing injury For experienced ruckers, guidelines for increasing intensity and inspiration to set bigger goals A breakdown of all the amazing health benefits, including why walking with weight burns more fat per mile than jogging Advice for selecting the right gear, including how to decide between a weighted vest or backpack Week-by-week training plans for every type of goal and skill level Along the way, Easter traces the history of walking with weightfrom ancient hunter gatherers to the worlds greatest militaries and shows how it has evolved into the popular trend it is today. Whether youre a novice or a seasoned rucker, Walk with Weight offers valuable advice at any level. With this book, youll get more from every stepwith the easiest and most effective way to boost your strength inside and out.

Una apasionante aventura al corazón de Alaska para descubrir por qué una vida cómoda nos hace más frágiles e infelices.Hoy, más que nunca, vivimos en condiciones de extrema comodidad. Nunca nos quedamos sin comida, no sufrimos temperaturas extremas y nuestro principal reto es alcanzar y mantener una relativa estabilidad. Sin embargo, este estilo de vida podria ser la principal causa de todos nuestros males fisicos y mentales. En este libro, el galardonado periodista Michael Easter emprende un viaje en solitario a una de las zonas mas salvajes del planeta para descubrirnos el gran secreto de nuestro bienestar: la incomodidad.A lo largo de su periplo se cruzara con ermitaños, aventureros, monjes y cientificos que le desvelaran una de las grandes paradojas que rige nuestras vidas: por que alejarnos del confort nos sienta tan bien. Desde las practicas ancestrales japonesas que utilizan los atletas de elite hasta los ritos iniciaticos de las tribus mas aisladas del mundo, pasando por los ultimos avances de la neurociencia sobre el cansancio y la ansiedad, La trampa del confort demuestra por que exponernos a condiciones limite puede ayudarnos a reconectar con nuestra naturaleza mas primitiva y alcanzar asi una vida mas saludable y placentera.

The New York Times Bestseller *** As featured on The Joe Rogan Experience and Diary of a CEO ***Are we hardwired to crave more? From food and stuff to information and influence, why cant we ever get enough?Michael Easter, author of The Comfort Crisis and one of the worlds leading experts on behavior change, shows that the problem isnt you. The problem is the scarcity loop, left over from our ancient ancestors, who had to constantly seek and consume to survive. For the scarcity loop to work, you need three things: opportunity, unpredictable rewards and quick repeatability. New technology and institutions - from dating and entertainment apps to our food and economic systems - are exploiting the scarcity loop, leading to us all developing "scarcity brain". Were bombarded with subversive "scarcity cues," subtle triggers that lead us into low-reward cravings that hurt us in the long run. Scarcity cues can be direct and all-encompassing, like a sagging economy. Or they can be subtle and slight, like our neighbour buying a shiny new car.Easter traveled the world to consult with remarkable innovators and leading scientists who are finding surprising solutions for our scarcity brain. He discovered simple tactics that can move us towards an abundance mindset, cement healthy habits, and allow us to live our lives to the fullest and appreciate what we have, including how to: - Detect hidden scarcity cues to stop cravings before they start, from a brilliant slot machine designer in a Las Vegas casino laboratory- Turn alone time into the ultimate happiness hack, from artisanal coffee-making Benedictine monks - Reignite your exploration gene for a more exciting and fulfilling life, from an astronaut onboard the International Space Station- Reframe how we think about and fix addiction and bad habits, from Iraqs chief psychiatrist- Recognize when you have enough, from a woman who left a million-dollar career path to adventure around the worldOur world is overloaded with everything were built to crave. The fix for scarcity brain isnt to blindly aim for less. Its to understand why we crave more in the first place, shake our worst habits, and use what we already have better. Then we can experience life in a new, and more satisfying way.

Mens Health magazines #1 personal trainer delivers cutting-edge, high-intensity workouts to help you pack serious muscle and become unstoppably fit. From the man responsible for the gym that trained the actors in the movie 300 comes cutting-edge fitness strategies, 100 workouts, and a training plan that has successfully transformed A-list actors and actresses, elite special-forces soldiers, all-star athletes, and everyday men and women. With Bobby Maximuss guidance you too can become one of the most insanely fit people the world has ever seen. The diets and workouts that promise easy results in minutes per day have tricked masses into wasting their money on false promises. Supplements, smoothies, and 4-minute workouts arent getting people any fitter. Getting that shredded body requires real commitment and real workand Bobby can show you how. Maximus Body features circuit-style workouts that will push you to your limits and work your whole body. With a plethora of exercises like Dont Ask Me About Your Abs, that work your core with a combination of sit ups, push ups, pull ups, and even leg raises, you can develop an exercise routine that fits your needs. Whether you are overweight and trying to get back into shape, or a high-level athlete trying to gain that extra edge, Maximus Body offers up thousands of once-secret ways to burn fat, add lean muscle, reveal a shredded 8-pack, and build mind-bending physical fitness.

Discover the evolutionary mind and body benefits of living at the edges of your comfort zone and reconnecting with the wildfrom the New York Times bestselling author of Scarcity Brain.If youve been looking for something different to level up your health, fitness, and personal growth, this is it.Melissa Urban, Whole30 CEO and author of The Book of BoundariesMichael Easters genius is that he puts data around the edges of what we intuitively believe. His work has inspired many to change their lives for the better.Dr. Peter Attia, author of OutliveIn many ways, were more comfortable than ever before. But could our sheltered, temperature-controlled, overfed, underchallenged lives actually be the leading cause of many our most urgent physical and mental health issues? In this gripping investigation, award-winning journalist Michael Easter seeks out off-the-grid visionaries, disruptive genius researchers, and mind-body conditioning trailblazers who are unlocking the life-enhancing secrets of a counterintuitive solution: discomfort. Easters journey to understand our evolutionary need to be challenged takes him to meet the NBAs top exercise scientist, who uses an ancient Japanese practice to build championship athletes; to the mystical country of Bhutan, where an Oxford economist and Buddhist leader are showing the world what death can teach us about happiness; to the outdoor lab of a young neuroscientist whos found that nature tests our physical and mental endurance in ways that expand creativity while taming burnout and anxiety; to the remote Alaskan backcountry on a demanding thirty-three-day hunting expedition to experience the rewilding secrets of one of the last rugged places on Earth; and more. Along the way, Easter uncovers a blueprint for leveraging the power of discomfort that will dramatically improve our health and happiness, and perhaps even help us understand what it means to be human. The Comfort Crisis is a bold call to break out of your comfort zone and explore the wild within yourself.