Ori Brafman

Why are we more likely to fall in love when we feel in danger? Why would the head of an airline''s safety disregard his training and the rules of the aviation industry, leading to the deadliest airline crash in history?Why do we find it near-impossible to re-evaluate our first impressions of a person or situation, even when the evidence shows we were wrong? Discover the answers in "Sway".

Recurriendo a investigación de vanguardia en los campos de la psicología social, la economía conductual y la conducta organizacional, El Impulso irracional revela las fuerzas que, al margen de la lógica, influyen en nuestra vida personal y profesional, entre las que se cuentan: la aversion a la perdida (la tendencia a hacer todo lo posible para evitar aquello que se percibe como un perjuicio), el sesgo diagnostico (la incapacidad para reconsiderar nuestras opiniones iniciales sobre personas y situaciones) o el efecto camaleon (la inclinacion a asumir caracteristicas que se nos han asignado de manera arbitraria).Es un libro original, practico, recurre a ejemplos reales de los que se extraen conclusiones aplicables en el dia a dia. Estilo ameno, facil lectura.

¿Qué tienen en común la crisis de la industria discográfica y el 11-S? Ambos son fenómenos propulsados por un mismo principio: cuando Napster fue eliminado del mapa nacieron eMule y Kazaa. Y cuanto mas se combate a Al Qaeda surgen nuevas celulas y mas poderosas. El modelo centralizado se corresponde con la metafora de la araña: si aplastamos su cabeza morira. En cambio, el sistema abierto funciona como una estrella de mar: no tiene cabeza, y si cortamos una de sus patas se regenerara. Este libro muestra como ciertas estructuras han puesto en jaque a las grandes multinacionales sin necesidad de un liderazgo en el sentido tradicional. La araña y la estrella de mar analiza este proceso a traves de un entramado fascinante de conexiones -desde Hernan Cortes hasta Wikipedia- y nos enseña que enseñanzas podemos extraer de esta realidad: el exito depende de un sistema hibrido, que aproveche las ventajas de la descentralizacion.

Why are we more likely to fall in love when we feel in danger?Why would an experienced pilot disregard his training and the rules of the aviation industry, leading to the deadliest airline crash in history?Why do we find it near-impossible to re-evaluate our first impressions of a person or situation, even when the evidence shows we were wrong?Discover the answers in Sway.We all believe we are rational beings, yet the truth is that were much more prone to irrational behaviour than we realise or like to admit. In this compelling book, Ori and Rom Brafman reveal why. Looking at irrational behaviour in fields as diverse as medicine, archaeology and the legal system, they chart the psychological undercurrents that influence even our most basic decisions. In doing so they draw on the latest research in social psychology and behavioural economics to reveal the irresistible forces that sway us all. Sway is a fascinating insight into the way we all behave and will change the way you view the world.

¿Qué tienen en común la crisis de la industria discográfica y el 11-S? Ambos son fenómenos propulsados por un mismo principio: cuando Napster fue eliminado del mapa nacieron eMule y Kazaa. Y cuanto mas se combate a Al Qaeda surgen nuevas celulas y mas poderosas. El modelo centralizado se corresponde con la metafora de la araña: si aplastamos su cabeza morira. En cambio, el sistema abierto funciona como una estrella de mar: no tiene cabeza, y si cortamos una de sus patas se regenerara. Este libro muestra como ciertas estructuras han puesto en jaque a las grandes multinacionales sin necesidad de un liderazgo en el sentido tradicional. La araña y la estrella de mar analiza este proceso a traves de un entramado fascinante de conexiones -desde Hernan Cortes hasta Wikipedia- y nos enseña que enseñanzas podemos extraer de esta realidad: el exito depende de un sistema hibrido, que aproveche las ventajas de la descentralizacion.

El caos controlado es necesario para poder innovar .Las organizaciones que no abrazan la incertidumbre no progresan . Del coautor de La araña y la estrella de mar Los autores son expertos en liderazgo y en organizaciones y la tesis que exponen es la de necesidad de que exista un caos contenido en nuestras vidas de forma tal que ideas nuevas puedan emerger "de la nada" Los autores argumentan que las estructuras jerarquicas pueden ser muy utiles para algunas organizaciones pero impiden la creatividad e innovacion. Una dosis de caos controlado delimitado a algunos momentos y espacios puede permitir que afloren nuevas maneras de resolver los problemas Este breve libro ofrece un amplio espectro de posibilidades para enfrentarse a los desafios de las empresas y las organizaciones en general Este util y practico libro sera bienvenido por ejecutivos avidos de encontrar nuevas formas de innovar -Publishers Weekly

Following the booming popularity of titles such as Switch and Made to Stick, Ori Brafman reveals how organizations can drive growth and profits by allowing contained chaos and disruption the space to flourish, generating new ideas that trigger innovation.In The Chaos Imperative, Brafman shows how even the best and most efficient organizations, from Fortune 500 companies to todays US Army, benefit from allowing a little unstructured space and disruption into their planning and decision-making.Brafmans approach is a groundbreaking new way of managing company policy and making astute, inventive choices, and can be applied to any type of organization, be they small or infinitely powerful. In our economys current state of flux, it is crucial that we take risks, think organically and allow a little freedom for improvement to take place, and The Chaos Imperative shows us how to do this with vigour, and in an accessible, practical manner.

In the bestselling tradition of Switch and Made to Stick, Ori Brafman reveals how organizations can drive growth and profits by allowing contained chaos and disruption the space to flourish, generating new ideas that trigger innovation.In The Chaos Imperative, organizational expert and bestselling author Ori Brafman (Sway, The Starfish and the Spider) shows how even the best and most efficient organizations, from Fortune 500 companies to todays US Army, benefit from allowing a little unstructured space and disruption into their planning and decision-making.

If you cut off a spiders leg, its crippled; if you cut off its head, it dies. But if you cut off a starfishs leg it grows a new one, and the old leg can grow into an entirely new starfish.Whats the hidden power behind the success of Wikipedia, Craigslist, and Skype? What do eBay and General Electric have in common with the abolitionist and womens rights movements? What fundamental choice put General Motors and Toyota on vastly different paths? How could winning a Supreme Court case be the biggest mistake MGM could have made?After five years of ground-breaking research, Ori Brafman and Rod Beckstrom share some unexpected answers, gripping stories, and a tapestry of unlikely connections. The Starfish and the Spider argues that organizations fall into two categories: traditional spiders, which have a rigid hierarchy and top-down leadership, and revolutionary starfish, which rely on the power of peer relationships.The Starfish and the Spider explores what happens when starfish take on spiders (such as the music industry vs. Napster, Kazaa, and the P2P services that followed). It reveals how established companies and institutions, from IBM to Intuit to the US government, are also learning how to incorporate starfish principles to achieve success. The book explores:* How the Apaches fended off the powerful Spanish army for 200 years* The power of a simple circle* The importance of catalysts who have an uncanny ability to bring people together * How the Internet has become a breeding ground for leaderless organizations* How Alcoholics Anonymous has reached untold millions with only a shared ideology and without a leaderThe Starfish and the Spider is the rare book that will change how you understand the world around you.