Richard L. Brandt

El modelo de negocio de Amazon es engañosamente simple: hacer el proceso de la compra online tan fácil que los clientes no puedan ni pensarlo dos veces. Se puede resumir en el botón que aparece en cada pagina de la web: Comprar en un click.Gran parte del exito de esta mega tienda online tiene que ver con Jeff Bezos, su director general y fundador, cuya combinacion unica de caracter y estrategia empresarial han llevado a Amazon a la cima del mundo online.A traves de entrevistas con gente de dentro y fuera de la compañias, el periodista Richard Brandt descifra como piensa Bezos, lo que impulsa sus acciones, y como toma las decisiones. En Un click encontrara un libro con el que aprender del exito de Amazon y de la persona que lo ha hecho posible.

Amazon´s business model is deceptively simple: make online shopping so easy and convenient that customers won´t think twice. It can almost be summed up by the button on every page: Buy now with one-c

Buy now with one-click.Amazons business model is deceptively simple: make online shopping so easy and convenient that customers wont think twice. Yet Amazons success is largely down to CEO and founder Jeff Bezos, a man described as both a happy-go-lucky mogul and a notorious micromanager. His high energy, passionate approach to retailing has driven Amazon to the top.Jeff Bezos is smart. Originally a computer geek, he had the vision to capitalise on the untapped online market for books. Hes also a calculating machine who creates deal-flow charts for every major decision, from what business to create to how to chose a spouse. One Click explores what makes Bezos Bezos. Through detailed research and interviews with Amazon employees, competitors and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions and how he makes his business decisions.Amazon.com was waiting to be discovered. It took Bezoss unqiue character and strategy to make it happen. Anyone in the business world can learn from his reinvention of the retail landscape.

How much do you really know about Googles founders, Larry Page and Sergey Brin? The Google Guys skips past the general Google story and focuses on what really drives the companys founders. Richard L. Brandt shows the company as the brainchild of two brilliant individuals and looks at Googles business decisions in light of its founders ambition and beliefs. Larry is the main strategist, with business acumen and practical drive, while Sergey is the primary technologist and idealist, with brilliant ideas and strong moral positions. But they work closely together, almost like complementary halves of a single brain. Through interviews with current and former employees, competitors, partners, and senior Google management, plus conversations with the founders themselves, Brandt demystifies the company while clarifying a number of misconceptions.