ROBERT ASHTON

LONGLISTED FOR THE WAINWRIGHT PRIZE 2024 Essential reading for anybody who wants to understand rural life Patrick Galbraith author of In Search of One Last Song This is a book of life and why we should celebrate our roots before it is too late John Connell author of The Cow BookWhere Are the Fellows Who Cut the Hay is an ode to rural life charting traditions of the past how they were lost and why we need to reconnect Exploring the relationship between everyday items and the communities that make them Robert Ashton provides a snapshot of twenty first century England Where are the people who grow barley milk cows and produce wool How have their farming methods become less ethical sustainable and natural over time And what are we doing today to reverse that change Inspired by George Ewart Evans s Ask the Fellows Who Cut the Hay Ashton gives voice to local people and travels rural Suffolk in search for innovation interweaving his own personal connection to Evans and to the land Part memoir part social history Ashton s thought provoking book is a manifesto for why against all odds we need to step back in order to progress

Time Management In A Week is a simple and straightforward guide to getting things done, giving you everything you need to know in just seven short chapters. From understanding how you work best, learning to say no and simplifying your desktop, to effective scheduling, prioritization and delegation, youll soon be on track to clear your desk by the end of the day. This book introduces you to the main themes and ideas of time management, giving you a basic knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, Time Management In A Week is your fastest route to success:- Sunday: It all starts with you- Monday: Understanding your job- Tuesday: Organizing your workspace- Wednesday: Managing your workload- Thursday: Coping with your colleagues- Friday: Communicating effectively to save time- Saturday: Time management favouritesABOUT THE SERIESIn A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.

Este libro nos ofrece 700 consejos para mejorar nuestra vida en todos los aspectos En la línea de Las reglas de la vida relaciona vida feliz/éxito en el trabajo y viceversa De lectura muy fácil, con consejos numerados segun tematicas, con objetivos, recomendaciones y normas. Toca temas que a todo el mundo interesan y preocupan, como el estres, las relaciones personales, la inseguridad en la toma de decisiones, el sueldo, etc. Intenta inculcar una actitud positiva ante la vida. Un libro para tener siempre a mano y releer de vez en cuando.

If you know how to sell, you know how to succeed. Selling is the most important, and perhaps the most misunderstood workplace skill. Once you understand how to sell you will become more persuasive, naturally and confidently.This book has four sections, enabling the reader to focus on their most pressing need:* Selling basics - a simple, explicit guide to the sales process;* Selling yourself - and how to get noticed, connected and respected;* Selling to colleagues - presenting, persuading and getting promoted;* Selling to customers - winning orders and succeeding in shops & at shows.This book will help the reader:* Learn the basics about how to sell and why people buy;* Recognise the importance of goal setting and measuring personal performance;* Understand how to find, then influence people able to contribute to their success;* Become more confident in taking the lead and steering things they way they want them to go, at work, home and in social situations.

En el ámbito empresarial los llamados alquimistas son personas que tienen la capacidad de crear algo a partir de la nada. A través de la lectura de este libro aprenderá a crear cosas nuevas y a lograr mucho mas de lo que nunca hubiera imaginado.

SHORTLISTED FOR THE NEW ANGLE PRIZE 2025LONGLISTED FOR THE WAINWRIGHT PRIZE 2024 Essential reading for anybody who wants to understand rural life Patrick Galbraith, author of In Search of One Last Song This is a book of life and why we should celebrate our roots before it is too late John Connell, author of The Cow Book Where Are the Fellows Who Cut the Hay? is an ode to rural life, charting traditions of the past, how they were lost and why we need to reconnect.Exploring the relationship between everyday items and the communities that make them, Robert Ashton provides a snapshot of twenty-first century England. Where are the people who grow barley, milk cows and produce wool? How have their farming methods become less ethical, sustainable and natural over time? And what are we doing today to reverse that change?Inspired by George Ewart Evans Ask the Fellows Who Cut the Hay , Ashton gives voice to local people and travels rural Suffolk in search for innovation, interweaving his own personal connection to Evans and to the land. Part memoir, part social history, Ashtons thought-provoking book is a manifesto for why, against all odds, we need to step back in order to progress.

We rely on the soil and its rich biodiversity for our food, traditions and folklore, but are we guilty of taking it for granted? In Down to Earth, Robert Ashton traces five centuries of human relationships with the soil, from farming and folklore to the modern environmental crisis. In so doing he reveals the wisdom of the gardeners, farmers, gravediggers, archaeologists and naturalists who work with it every day. Each chapter focuses on an aspect of our connection to the earth beneath our feet, seeking to deepen our understanding of its importance and encourage us to take its preservation more seriously.

Great copywriting just got easierIts strange to think that there was a time when only the privileged few could read or write. The rest of us relied on the spoken word. Storytelling was used to pass knowledge on from one generation to the next. Now, most of us are literate and use the written word to gather information and inform our decision making. Increasingly we do this online, with social media and messaging enabling rapid, spontaneous global communication. But rather than freeing us from the need for clear, effective written communication, it actually makes good communication even more important. The less we communicate face to face, the greater the opportunity for misunderstandings. Of course, all writing communicates your message to people you cannot see and may never meet. It means you can influence more widely; it also means you must take care not to make assumptions aboutyour reader, especially those who see your public postings. Successful copywriting is constructed from carefully selected words, each with a clear purpose. It is written to prompt feelings, thoughts or actions. It is clear, concise and at times comforting. It is also comprehensible, even to those not yet confident users of your language. Reading this book, and following the techniques it introduces, will make you a more effective writer. Expertise in grammar is not needed as all the necessary jargon is simply defined and, anyway, some forms of business writing deliberately ignorerules. This book is for people who want to write for results. Each of the seven chapters in Copywriting In A Week covers a different aspect:- Sunday: Focusing your message- Monday: Using layout, pictures and colour to make words memorable- Tuesday: Writing effective letters- Wednesday: Making advertising work for you- Thursday: Communicating clearly with the media- Friday: Preparing promotional print- Saturday: Composing proposals and presentation visuals

Like it or not, the internet has become integral to every aspect of our lives, with smart phones, tablet computers and wifi enabling us to communicate easily and instantly.Whether youre a rising star in the corporate world or a silver surfer, to make an impactonline you have to be able to write clearly, convincingly and in a way that emphasisesyour character too. Best-selling business author Robert Ashton and internet native JessJuby will help you communicate more objectively and effectively online, both at work andat home.