Susan Greenfield

Fruto del esfuerzo de un equipo de especialistas que trabaja en primera línea de la investigación del cerebro, este libro nos propone un fascinante viaje a través de la mente humana para mostrarnos cómo funciona, tanto mecánica como emocionalmente, y qué podemos esperar de ella. El poder del cerebro nos muestra cómo identifica nuestra mente quienes somos, qué hacemos y cómo sentimos, y estudia el desarrollo del cerebro a través de los estadios de la vida humana: durante la concepción y la infancia, cuando se desarrolla el lenguaje y el cerebro interacciona con los sentidos; durante la adolescencia, el tiempo del crecimiento emocional e individual; durante la madurez, cuando nos puede acechar el estrés y la depresión, o durante la vejez, con sus amenazas y oportunidades. Pero este libro singular no se limita a explorar el desarrollo del cerebro, sino que responde ampliamente a las preguntas de tipo práctico que más nos intrigan: ¿dónde reside la conciencia?, ¿qué papel juegan nuestras emociones?, ¿por qué sólo estamos usando un veinte por ciento de nuestra capacidad cerebral? ¿Cómo se puede mejorar la memoria?, ¿por qué la depresión llega a afectar a nuestro estado de salud general?, ¿qué se puede hacer para impedir o retrasar el Alzheimer?, ¿se puede manipular el cerebro para acabar con las enfermedades mentales?

¿Cuánta información manejan los gobiernos y las grandes corporaciones sobre cada uno de nosotros?¿Qué efecto tienen los videojuegos en las mentes de nuestros hijos?¿Podemos perder lo que define nuestra personalidad individual?¿Como nos afectan la cirujia y los nuevos hallazgos medicos a la hora de aceptar nuestra propia biografia? Este libro recupera los ultimos hallazgos de las neurociencias para mostrar el futuro de nuestra mente y los peligros que se esconden tras las nuevas tecnologias. Un libro de divulgacion cientifica al estilo de los de Eduard Punset, escrito por una de las grandes expertas en el tema.

What is it that makes you distinct from me? Identity is a term much used but hard to define. You and Me considers the concept of identity from the perspective of a neuroscientist. As the brain adapts exquisitely to the environment, do the cultural challenges of the 21st century mean that we are facing unprecendented challenges to identity itself?

In Mind Change, Susan Greenfield discusses the all-pervading technologies that now surround us, and from which we derive instant information, connected identity, diminished privacy and exceptionally vivid here-and-now experiences. In her view they are creating a new environment, with vast implications, because our minds are physically adapting: being rewired. What could this mean, and how can we harness, rather than be harnessed by, our new technological milieu to create better alternatives and more meaningful lives? Using the very latest research, Mind Change is intended to incite debate as well as yield the way forward. There is no better person to explain the situation in a way we can understand, and to offer new insights on how to improve our mental capacities and well being.

If youve ever wondered what effect video games have on your childrens minds or worried about how much private information the government and big companies know about you, ID is essential reading.Professor Susan Greenfield argues persuasively that our individuality is under the microscope as never before; now more then ever we urgently need to look at what we want for ourselves as individuals and for our future society.ID is an exploration of what it means to be human in a world of rapid change, a passionately argued wake-up call and an inspiring challenge to embrace creativity and forge our own identities.

Coordinado por Susan Greenfield.Fruto del esfuerzo de un equipo de especialistas que trabaja en primera línea de la investigación del cerebro, este libro bellamente ilustrado nos propone un fascinante viaje a traves de la mente humana para mostrarnos como funciona, tanto mecanica como emocionalmente, y que podemos esperar de ella. El poder del cerebro nos muestra como identifica nuestra mente quienes somos, que hacemos y como sentimos, y estudia el desarrollo del cerebro a traves de los estadios de la vida humana: durante la concepcion y la infancia, cuando se desarrolla el lenguaje y el cerebro interacciona con los sentidos; durante la adolescencia, el tiempo del crecimiento emocional e individual; durante la madurez, cuando nos puede acechar el estres y la depresion, o durante la vejez, con sus amenazas y oportunidades. Pero este libro singular no se limita a explorar el desarrollo del cerebro, sino que responde ampliamente a las preguntas de tipo practico que mas nos intrigan: ¿donde reside la conciencia?, ¿que papel juegan nuestras emociones?, ¿por que solo estamos usando un veinte por ciento de nuestra capacidad cerebral? ¿como se puede mejorar la memoria?, ¿por que la depresion llega a afectar a nuestro estado de salud general?, ¿que se puede hacer para impedir o retrasar el Alzheimer?, ¿se puede manipular el cerebro para acabar con las enfermedades mentales?

In Tomorrow's People acclaimed neuroscientist Susan Greenfield shows that, at the beginning of the twenty-first century, we are standing on the brink of a mind makeover more cataclysmic than anything

Susan Greenfield, one of the worlds pre-eminent scientists, takes the reader on a guided tour of the final frontier in human understanding: the brain.Locked away remote from the rest of the body in its own custom-built casing of skull bone, with no intrinsic moving parts, the human brain remains a tantalising mystery. But now, more than ever before, we have the expertise to tackle this mystery - the last 20 years have seen astounding progress in brain research. Susan Greenfield begins by exploring the roles of different regions of the brain. She then switches to the opposite direction and examines how certain functions, such as movement and vision, are accommodated in the brain. She describes how a brain is made from a single fertilized egg, and the fate of the brain is traced through life as we see how it constantly changes as a result of experience to provide the essence of a unique individual.

In Mind Change, Susan Greenfield discusses the all-pervading technologies that now surround us, and from which we derive instant information, connected identity, diminished privacy and exceptionally vivid here-and-now experiences. In her view they are creating a new environment, with vast implications, because our minds are physically adapting: being rewired. What could this mean, and how can we harness, rather than be harnessed by, our new technological milieu to create better alternatives and more meaningful lives? Using the very latest research, MindChange is intended to incite debate as well as yield the way forward. There is no better person to explain the situation in a way we can understand, and to offer new insights on how to improve our mental capacities and well being.

The book is an exploration of how this century is going to change not just the way we think, but also what we actually think with - our own individual minds. How will new technologies transform the way we see the world? At the beginning of the twenty-first century, we may be standing on the brink of a mind make-over far more cataclysmic than anything that has happened before. As we appreciate the dynamism and sensitivity of our brain circuitry, so the prospect of directly tampering with the essence of our individuality becomes a possibility.

Each of us has a unique, subjective inner world, one that we can never share directly with anyone else. But how do our physical brains actually give rise to this rich and varied experience of consciousness? In this ground-breaking book, internationally acclaimed neuroscientist Susan Greenfield brings together a series of astonishing new, empirically based insights into consciousness as she traces a single day in the life of your brain. From waking to walking the dog, working to dreaming, Greenfield explores how our daily experiences are translated into a tangle of cells, molecules and chemical blips, thereby probing the enduring mystery of how our brains create our individual selves.