Integrated Creative Economy

The economy of the 21st century ceased to be driven only by machines, factories and natural resources. Leaf, ideas, creativity, culture, knowledge and innovation become some of the most valuable assets in the world.
INTEGRATED CRIATIVE ECONOMY presents a broad and contemporary view of this transformation, bringing together ideas, case studies, research and practical applications that show how creativity, technology and social impact are redefining the way we undertake, innovate and generate sustainable development.
Throughout the work, the reader explores fundamental topics such as intellectual property, creative cities and territories, public policies, green economy, cultural entrepreneurship, strategic communication, storytelling, neuromarketing, artificial intelligence, Web 3.0, metaverse, NFTs, emotional economy and multi-sensory experiences, understanding how these areas connect to form the new ecosystems of the knowledge economy.
Rather than presenting concepts, the book demonstrates how professionals, companies, public managers, artists, researchers and entrepreneurs can transform intellectual capital into economic value, strengthen brands, create innovative solutions and generate positive impact in their communities.
With clear language, interdisciplinary approach and strong scientific basis, we work together with theory and practice through real examples, case studies, applied tools and proposals for critical reflection that stimulate the reader to understand the ethical, social and technological challenges of the contemporary world.
INTEGRATED CRIATIVE ECONOMY is not just about innovation or entrepreneurship. It deals with the human capacity to transform knowledge into development, culture into opportunity and creativity into two main drivers of sustainable economic growth.
In a world increasingly oriented by technology and artificial intelligence, the greater competitive differential continues to be based on human creativity.
Understanding this new economy is the first step to becoming part of it.