Small is the New Big
And 183 Other Riffs, Rants and Remarkable Business Ideas
Sinopsis
As one of todays most influential business thinkers, Seth Godin has now collected the most provocative short pieces from his pioneering blog. This book also includes his most popular columns from Fast Company magazine and several of the short e-books he has written in the last few years.
Includes:Clinging to Your Job Title?The Persistence of Really Bad IdeasThe Seduction of Good EnoughJudging a Book by its CoverDo Less
Small is the New Big is packed with inspiring ideas: as Godin says in his introduction, Im certain that youre smart enough to see the stuff youve always wanted to do buried deep inside one of these riffs. And Im betting that once inspired, youll actually make something happen.
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Ficha Técnica
Editorial: Penguin
ISBN: 9780141943459
Idioma: Inglés
Número de páginas: 352
Fecha de lanzamiento: 28/06/2007
Año de edición: 2007
Especificaciones del producto
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